TABLE OF CONTENT
Introduction
Question 1 NewsLetter
Question 2 poster
Conclusion
References
, Introduction
This assignment explores the role of publicity and public relations in shaping how people view
organizations, with a focus on the case of GlobalTech Ltd. It looks at how negative publicity can
affect a brand’s image and what theories explain such reactions. The assignment also discusses the
importance of Africanisation in business, the effects of racial stereotypes on consumer behavior, and
how different sectors—non-profit, public, and private—use publicity. It also includes a discussion on
the ethical use of artificial intelligence (AI) in media and publicity. Lastly, the assignment presents a
sample newsletter based on South Africa’s 2025/26 budget speech and a poster design raising
awareness on Gender-Based Violence and Femicide (GBVF).
Introduction
Question 1 NewsLetter
Question 2 poster
Conclusion
References
, Introduction
This assignment explores the role of publicity and public relations in shaping how people view
organizations, with a focus on the case of GlobalTech Ltd. It looks at how negative publicity can
affect a brand’s image and what theories explain such reactions. The assignment also discusses the
importance of Africanisation in business, the effects of racial stereotypes on consumer behavior, and
how different sectors—non-profit, public, and private—use publicity. It also includes a discussion on
the ethical use of artificial intelligence (AI) in media and publicity. Lastly, the assignment presents a
sample newsletter based on South Africa’s 2025/26 budget speech and a poster design raising
awareness on Gender-Based Violence and Femicide (GBVF).
