IDIS 344 Final Exam Questions with Correct Answers Latest 2025
aim of marketing - Answers understand customer so well the product fits and sells itself
7 P's of Marketing - Answers product
promotion
price
placement
people
process
physical evidence
marketing - Answers the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
marketing purpose - Answers to generate revenue for a brand, company, or organization. Marketing
professionals and teams achieve this through the execution of strategic digital activities that drive traffic,
qualified leads, and sales, in direct collaboration with their sales team.
marketing focus of a manufacturer - Answers -build product/brand awareness
-build demand for the product/brand
-"sell" the product/brand to build market
marketing focus of a distributor - Answers -distinguish yourself in market
-focus of your value proposition
-more emphasis on your brand versus your products
important changes in sales and marketing teams - Answers -covid 19 changed the game for distributors
-hybrid approach
-technology impact on sales (ecommerce, CRM)
-expand sales footprint (new customers and markets)
disruptors in the market - Answers amazon, sears
how did amazon act as disruptor - Answers start in 1996 selling books
-one of big five companies
,-disrupted first retail then wholesale
-prime and 2day delivery establish new standards
how did sears act as disruptor - Answers start in 1886 selling watches
-cheapest supply house
-everything available to everyone
-customer service and catalog new standards
-bankrupt in 2011
5 S's of distribution - Answers Source
stock
store
sell
ship
5 S's connect - Answers supplier and customer
information technology - Answers ERP
CRM
4 support services - Answers information technology
human resource management
finance management
transportation
human resource management - Answers "people"
finance managment - Answers "money"
transportation - Answers "move things"
3 things that go into proper inventory managment - Answers outside sales
inside sales
e commerce sales
, ecommerce - Answers maintaining business relationships and selling information, services, and
commodities by means of telecommunications networks
top reasons for not provided ecommerce - Answers -field sales rep become upset
-too hard to get the data to get started
-customers dont need it
-goes against relationship mindset
-already got ecommerce (old version)
-too expensive
-lack expertise to implement
-too busy
what ask before building ecommerce - Answers -what functionality need
-what resources available
-integration requirements
-how drive customers to site and keep coming back
-how measure success
-questions for ecommerce partner
ecommerce for future distributive executives means - Answers opportunity
ecommerce can be a ? - Answers competitive advantage
your job is to make it ? for customers to do their job on your site - Answers easier
when looking at right ecommerce platform - Answers -price
-ERP
-support for B2B best practices
six steps successful ecommerce - Answers 1. plan online business
2. ask customers what they want need
3. build infrastructure
4. deliver big with a well planned supply chain
aim of marketing - Answers understand customer so well the product fits and sells itself
7 P's of Marketing - Answers product
promotion
price
placement
people
process
physical evidence
marketing - Answers the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
marketing purpose - Answers to generate revenue for a brand, company, or organization. Marketing
professionals and teams achieve this through the execution of strategic digital activities that drive traffic,
qualified leads, and sales, in direct collaboration with their sales team.
marketing focus of a manufacturer - Answers -build product/brand awareness
-build demand for the product/brand
-"sell" the product/brand to build market
marketing focus of a distributor - Answers -distinguish yourself in market
-focus of your value proposition
-more emphasis on your brand versus your products
important changes in sales and marketing teams - Answers -covid 19 changed the game for distributors
-hybrid approach
-technology impact on sales (ecommerce, CRM)
-expand sales footprint (new customers and markets)
disruptors in the market - Answers amazon, sears
how did amazon act as disruptor - Answers start in 1996 selling books
-one of big five companies
,-disrupted first retail then wholesale
-prime and 2day delivery establish new standards
how did sears act as disruptor - Answers start in 1886 selling watches
-cheapest supply house
-everything available to everyone
-customer service and catalog new standards
-bankrupt in 2011
5 S's of distribution - Answers Source
stock
store
sell
ship
5 S's connect - Answers supplier and customer
information technology - Answers ERP
CRM
4 support services - Answers information technology
human resource management
finance management
transportation
human resource management - Answers "people"
finance managment - Answers "money"
transportation - Answers "move things"
3 things that go into proper inventory managment - Answers outside sales
inside sales
e commerce sales
, ecommerce - Answers maintaining business relationships and selling information, services, and
commodities by means of telecommunications networks
top reasons for not provided ecommerce - Answers -field sales rep become upset
-too hard to get the data to get started
-customers dont need it
-goes against relationship mindset
-already got ecommerce (old version)
-too expensive
-lack expertise to implement
-too busy
what ask before building ecommerce - Answers -what functionality need
-what resources available
-integration requirements
-how drive customers to site and keep coming back
-how measure success
-questions for ecommerce partner
ecommerce for future distributive executives means - Answers opportunity
ecommerce can be a ? - Answers competitive advantage
your job is to make it ? for customers to do their job on your site - Answers easier
when looking at right ecommerce platform - Answers -price
-ERP
-support for B2B best practices
six steps successful ecommerce - Answers 1. plan online business
2. ask customers what they want need
3. build infrastructure
4. deliver big with a well planned supply chain
