WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2 LATEST
VERSIONS |VERSION A AND B| NEWEST 2025 ACTUAL EXAM TEST
BANK COMPLETE 400 QUESTIONS WITH CORRECT AND DETAILED
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
1.Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- answer Everyday low pricing
2.When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - answer When demand for the product is driven by the
end user.
3.Which marketing tool is often used to build effective relationship marketing campaigns? -
answer Affinity programs
4.Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? - answer Personal selling
5.What three factors should be addressed in a successful marketing plan?
Choose 3 answers - answer Target market
Sales revenue goals
Plan implementation timeline
6.Which three characteristics are measured in demographic segmentation?
Choose 3 answers - answer Race and ethnicity
Income
Household size
,7.In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers - answer A group or committee often makes decisions.
Purchasers often invite selected providers to bid on a purchase.
Buyers face organizational influences that affect their own preferences.
8.Which three factors suggest a product should be marketed as a specialty product?
Choose 3 answers - answer Priced high
Purchased infrequently
Available from a small number of retail outlets
9.With which two types of products does a marketing strategy rely on advertising more than
personal selling?
Choose 2 answers - answer Accessories to primary products
Consumable supplies
10.After years of marketing a body lotion, a cosmetics company begins promoting the lotion as
an insect repellent as well.
11.In which three product life cycle extension strategies did this company engage?
Choose 3 answers - answer Adding new users
Increasing frequency of use
Finding new uses for the product
12.What are three qualities of strong brand equity?
Choose 3 answers - answer Awareness
Loyalty
,Favorable images
13.Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - answer Evaluating results
14.What is the result of a company increasing the delegation of authority and the span of
control? - answer Increased decision-making authority given to employees
15.Which two key elements does an effective organization include?
Choose 2 answers - answer Human interaction
Structure
16.Why does a line organizational structure function most effectively in a crisis situation? -
answer It establishes a direct flow of authority.
17.A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of? - answer Departmentalization
18.Which primary driver does management use for an organization's structure? - answer
Achievement of company goals
19.Which step in the organizing process results in management grouping work activities into
units within the organization? - answer Departmentalization
20.A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of
all other social media sites.
21.Which type of competitive advantage is this company leveraging? - answer Product
, 22.Frank, chief financial officer for a company, wants to take a look at the summary of expenses,
revenues, and profits of the firm for the most recent quarter. He can best find this information
by consulting the _____. - answer income statement
23.The _____ was created by the Sarbanes-Oxley Act of 2002. - answer Public Accounting
Oversight Board
24.Which of the following financial statements shows a company's financial position on a
particular date? - answer Balance sheet
25.Expenses that have been incurred (such as wages) but have yet to be paid are reported on
the balance sheet as _____. - answer accruals
26.What are some examples of non-cash expenses? - answer Income taxes, operating costs, cost
of goods sold
27.Which of the following current assets is NOT included when calculating the acid-test ratio? -
answer inventory
28.If a firm has a current ratio of 2.5, it means that for every $2.50 in _____ it has $1.00 in
_____. - answer current assets; current liabilities
29._____ ratios are designed to evaluate a firm's ability to generate revenues in excess of
operating costs and other expenses. - answer Profitability
30.All of the following are profitability ratios - answer net profit margin
gross profit margin
VERSIONS |VERSION A AND B| NEWEST 2025 ACTUAL EXAM TEST
BANK COMPLETE 400 QUESTIONS WITH CORRECT AND DETAILED
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
1.Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- answer Everyday low pricing
2.When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - answer When demand for the product is driven by the
end user.
3.Which marketing tool is often used to build effective relationship marketing campaigns? -
answer Affinity programs
4.Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? - answer Personal selling
5.What three factors should be addressed in a successful marketing plan?
Choose 3 answers - answer Target market
Sales revenue goals
Plan implementation timeline
6.Which three characteristics are measured in demographic segmentation?
Choose 3 answers - answer Race and ethnicity
Income
Household size
,7.In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers - answer A group or committee often makes decisions.
Purchasers often invite selected providers to bid on a purchase.
Buyers face organizational influences that affect their own preferences.
8.Which three factors suggest a product should be marketed as a specialty product?
Choose 3 answers - answer Priced high
Purchased infrequently
Available from a small number of retail outlets
9.With which two types of products does a marketing strategy rely on advertising more than
personal selling?
Choose 2 answers - answer Accessories to primary products
Consumable supplies
10.After years of marketing a body lotion, a cosmetics company begins promoting the lotion as
an insect repellent as well.
11.In which three product life cycle extension strategies did this company engage?
Choose 3 answers - answer Adding new users
Increasing frequency of use
Finding new uses for the product
12.What are three qualities of strong brand equity?
Choose 3 answers - answer Awareness
Loyalty
,Favorable images
13.Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - answer Evaluating results
14.What is the result of a company increasing the delegation of authority and the span of
control? - answer Increased decision-making authority given to employees
15.Which two key elements does an effective organization include?
Choose 2 answers - answer Human interaction
Structure
16.Why does a line organizational structure function most effectively in a crisis situation? -
answer It establishes a direct flow of authority.
17.A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of? - answer Departmentalization
18.Which primary driver does management use for an organization's structure? - answer
Achievement of company goals
19.Which step in the organizing process results in management grouping work activities into
units within the organization? - answer Departmentalization
20.A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of
all other social media sites.
21.Which type of competitive advantage is this company leveraging? - answer Product
, 22.Frank, chief financial officer for a company, wants to take a look at the summary of expenses,
revenues, and profits of the firm for the most recent quarter. He can best find this information
by consulting the _____. - answer income statement
23.The _____ was created by the Sarbanes-Oxley Act of 2002. - answer Public Accounting
Oversight Board
24.Which of the following financial statements shows a company's financial position on a
particular date? - answer Balance sheet
25.Expenses that have been incurred (such as wages) but have yet to be paid are reported on
the balance sheet as _____. - answer accruals
26.What are some examples of non-cash expenses? - answer Income taxes, operating costs, cost
of goods sold
27.Which of the following current assets is NOT included when calculating the acid-test ratio? -
answer inventory
28.If a firm has a current ratio of 2.5, it means that for every $2.50 in _____ it has $1.00 in
_____. - answer current assets; current liabilities
29._____ ratios are designed to evaluate a firm's ability to generate revenues in excess of
operating costs and other expenses. - answer Profitability
30.All of the following are profitability ratios - answer net profit margin
gross profit margin
