1 of 84
Definition
The public perception of a business.
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Company Vision Salespeople
, Conception Business Image
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2 of 84
Definition
a small amount of cash kept on hand by a business to cover incidental
expenses
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open account fund slush fund
cash drawer petty cash fund
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3 of 84
Definition
A study into an issue or topic that looks at the effect of one thing or
variable on another
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, Marketing Research Casual Research
Exploratory Research Descriptive Research
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4 of 84
Definition
Choices made about advertising, personal selling, sales promotion and
public relations used to communicate, inform and persuade potential
and current customers
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Promotion Pricing
Distribution Advertising
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5 of 84
Definition
, a qualitative marketing research technique in which data is gathered
through individual or group conversations
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Communications Negotiations
Discussions Observations
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6 of 84
Definition
Consists of rules or regulations that protect a business and its assets
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Safety Procedures Defined Roles and Responsibilities
Security Policies and
Security Awareness Campaigns
Procedures
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Definition
The public perception of a business.
Give this one a try later!
Company Vision Salespeople
, Conception Business Image
Don't know?
2 of 84
Definition
a small amount of cash kept on hand by a business to cover incidental
expenses
Give this one a try later!
open account fund slush fund
cash drawer petty cash fund
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3 of 84
Definition
A study into an issue or topic that looks at the effect of one thing or
variable on another
Give this one a try later!
, Marketing Research Casual Research
Exploratory Research Descriptive Research
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4 of 84
Definition
Choices made about advertising, personal selling, sales promotion and
public relations used to communicate, inform and persuade potential
and current customers
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Promotion Pricing
Distribution Advertising
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5 of 84
Definition
, a qualitative marketing research technique in which data is gathered
through individual or group conversations
Give this one a try later!
Communications Negotiations
Discussions Observations
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6 of 84
Definition
Consists of rules or regulations that protect a business and its assets
Give this one a try later!
Safety Procedures Defined Roles and Responsibilities
Security Policies and
Security Awareness Campaigns
Procedures
Don't know?
