4/19/25, 5:00 PM CSUF MKTG 351 Final Exam Review (2025) ACTUAL EXAM comprehensive questions and verified accurate solution (Detaile…
CSUF MKTG 351 Final Exam Review (2025)
ACTUAL EXAM comprehensive questions and
verified accurate solution (Detailed &
Elaborated) |get it 100% accurate!! 2025 TEST!!
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Terms in this set (144)
1) advertising
2) public relations
Promotional Mix 3) sales promotions
4) personal selling
5) social media
Communication by marketers that informs,
persuades, and reminds potential buyers of a
promotion
product in order to influence an opinion or elicit a
response
https://quizlet.com/1033252433/csuf-mktg-351-final-exam-review-2025-actual-exam-comprehensive-questions-and-verified-accurate-solution-det… 1/13
, 4/19/25, 5:00 PM CSUF MKTG 351 Final Exam Review (2025) ACTUAL EXAM comprehensive questions and verified accurate solution (Detaile…
a plan for the optimal use of the elements of
promotion to elicit a particular response; main goal
promotional strategy
is to convince buyers that the products offer
competitive advantage
mass communication, high control, relatively low
advertising
cost per customer, low credibility
public relations unpaid, effective, limited control, higher credibility
all non-advertising and public relations activities
that focus on promoting sales; typically short-term
sales promotion
although may have spillover long-term effect;
intended to induce product trial and additional sales
in-person selling, more costly; more effective;
personal selling works well for high cost items; aimed to inform and
influence customers
recent addition to promotional mix, shift of control
social media
of communication efforts to consumers
Integrated Marketing aims to align all elements of the promotional mix for
Communications (IMC) the best possible results
marketing the process by which marketers impress on the
communication buyers the value that their products have to offer
informing (early stages), persuading (late intro/
Promotional Goals early maturity), reminding (later stages), connecting
(ongoing)
Attention: gain awareness of target market
Interest: create appealing message for target
market
AIDA concept
Desire: convince to create preference for
Action: communication should have call to action-
go out and buy it
-nature of the product
factors affecting -stages in the product life cycle
promotional mix -type of buying decision
-push and pull strategies
https://quizlet.com/1033252433/csuf-mktg-351-final-exam-review-2025-actual-exam-comprehensive-questions-and-verified-accurate-solution-det… 2/13
CSUF MKTG 351 Final Exam Review (2025)
ACTUAL EXAM comprehensive questions and
verified accurate solution (Detailed &
Elaborated) |get it 100% accurate!! 2025 TEST!!
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Terms in this set (144)
1) advertising
2) public relations
Promotional Mix 3) sales promotions
4) personal selling
5) social media
Communication by marketers that informs,
persuades, and reminds potential buyers of a
promotion
product in order to influence an opinion or elicit a
response
https://quizlet.com/1033252433/csuf-mktg-351-final-exam-review-2025-actual-exam-comprehensive-questions-and-verified-accurate-solution-det… 1/13
, 4/19/25, 5:00 PM CSUF MKTG 351 Final Exam Review (2025) ACTUAL EXAM comprehensive questions and verified accurate solution (Detaile…
a plan for the optimal use of the elements of
promotion to elicit a particular response; main goal
promotional strategy
is to convince buyers that the products offer
competitive advantage
mass communication, high control, relatively low
advertising
cost per customer, low credibility
public relations unpaid, effective, limited control, higher credibility
all non-advertising and public relations activities
that focus on promoting sales; typically short-term
sales promotion
although may have spillover long-term effect;
intended to induce product trial and additional sales
in-person selling, more costly; more effective;
personal selling works well for high cost items; aimed to inform and
influence customers
recent addition to promotional mix, shift of control
social media
of communication efforts to consumers
Integrated Marketing aims to align all elements of the promotional mix for
Communications (IMC) the best possible results
marketing the process by which marketers impress on the
communication buyers the value that their products have to offer
informing (early stages), persuading (late intro/
Promotional Goals early maturity), reminding (later stages), connecting
(ongoing)
Attention: gain awareness of target market
Interest: create appealing message for target
market
AIDA concept
Desire: convince to create preference for
Action: communication should have call to action-
go out and buy it
-nature of the product
factors affecting -stages in the product life cycle
promotional mix -type of buying decision
-push and pull strategies
https://quizlet.com/1033252433/csuf-mktg-351-final-exam-review-2025-actual-exam-comprehensive-questions-and-verified-accurate-solution-det… 2/13
