Module 7 Email Marketing
Single opt-in - ANS-A user has submitted their email on a form on your website where they are
instantly added to your email list. What type of opt-in permission is this?
In-store
(as email can be collected when customers are making a purchase. The point of sale is a
software system present within a shop's pay point, where emails can be logged) - ANS-Which
marketing channel does email integrate with to collect email addresses through a point of sale
system?
It is low cost to run and yields high returns - ANS-What is the benefit of using email as part of an
inbound marketing strategy?
regulatory constraints - ANS--CAN-SPAM Act of 2003 (us)
- CASL (canada)
- GDPR (europe)
CAN-SPAM Act of 2003 - ANS-Send emails to any user who has not "opted-out"
CASL - ANS-Send emails to consenting users only
GDPR - ANS--Send emails to users who have explicitly requested that content
email marketing principles - ANS--segmentation
-personalization
-engagement
-analytics
segmentation - ANS-Group similar users together & provide them with relevant info
personalization - ANS-Tailor your message for each user
engagement - ANS-Optimize email campaigns to keep your subscribers interested
analytics - ANS-Review the performance of past campaigns
Demographics and purchase history - ANS-What are examples of typical categories you can
use to segment a list of email subscribers?
Merge fields and Accurate targeting
(bc ESPs enable you to pull personal information about your recipients to include content that is
relevant to them. This personalization facilitates a more unique experience) - ANS-In an email
Single opt-in - ANS-A user has submitted their email on a form on your website where they are
instantly added to your email list. What type of opt-in permission is this?
In-store
(as email can be collected when customers are making a purchase. The point of sale is a
software system present within a shop's pay point, where emails can be logged) - ANS-Which
marketing channel does email integrate with to collect email addresses through a point of sale
system?
It is low cost to run and yields high returns - ANS-What is the benefit of using email as part of an
inbound marketing strategy?
regulatory constraints - ANS--CAN-SPAM Act of 2003 (us)
- CASL (canada)
- GDPR (europe)
CAN-SPAM Act of 2003 - ANS-Send emails to any user who has not "opted-out"
CASL - ANS-Send emails to consenting users only
GDPR - ANS--Send emails to users who have explicitly requested that content
email marketing principles - ANS--segmentation
-personalization
-engagement
-analytics
segmentation - ANS-Group similar users together & provide them with relevant info
personalization - ANS-Tailor your message for each user
engagement - ANS-Optimize email campaigns to keep your subscribers interested
analytics - ANS-Review the performance of past campaigns
Demographics and purchase history - ANS-What are examples of typical categories you can
use to segment a list of email subscribers?
Merge fields and Accurate targeting
(bc ESPs enable you to pull personal information about your recipients to include content that is
relevant to them. This personalization facilitates a more unique experience) - ANS-In an email
