Email Marketing
Single opt-in - ANS-A user has submitted their email on a form on your website where they are
instantly added to your email list. What type of opt-in permission is this?
In-Store - ANS-Which marketing channel does email integrate with to collect email addresses
through a point of sale system?
It is low cost and high return - ANS-What is the benefit of using email as part of an inbound
marketing strategy?
CAN-SPAM Act of 2003: Send emails to any user who has not "opted-out"
CASL (Canada): Send emails to consenting users only
GDPR (The General Data Protection Regulation): Send emails to users who have explicitly
requested that content - ANS-What are the email marketing regulatory constraints of
CAN-SPAM Act of 2003, CASL, GDPR
Segmentation: Group similar users together & provide them with relevant info
Personalization: Tailor your message for each user
Engagement: Optimize email campaigns to keep your subscribers interested
Analytics: Review the performance of past campaigns - ANS-What is each of the following
marketing principles? (Segmentation, Personalization, Engagement, Analytics)
Demographics, Purchase history - ANS-What are examples of typical categories you can use to
segment a list of email subscribers?
Accurate targeting, merge fields - ANS-In an email campaign, what features and capabilities
typically enable an email service provider to facilitate a unique experience for a recipient?
Purchase data, Social Media information - ANS-What are the most appropriate sources of email
data you can use to gather information on your existing customers?
Higher open rates, Lower complaints - ANS-What are the benefits for email marketers of
combining email segmentation and contact management efforts?
Audience, Subject Line, Copy, Design, CTA, Imagery - ANS-What are the components for
creating effective emails?
Interest and Awareness - ANS-At what stages of the buyer's journey would you send a
promotional email to a new customer?
Story: telling the user a story to draw them into the email to read more - ANS-What type of email
subject line is this? "I got botox - & THIS is what it looked like"
Single opt-in - ANS-A user has submitted their email on a form on your website where they are
instantly added to your email list. What type of opt-in permission is this?
In-Store - ANS-Which marketing channel does email integrate with to collect email addresses
through a point of sale system?
It is low cost and high return - ANS-What is the benefit of using email as part of an inbound
marketing strategy?
CAN-SPAM Act of 2003: Send emails to any user who has not "opted-out"
CASL (Canada): Send emails to consenting users only
GDPR (The General Data Protection Regulation): Send emails to users who have explicitly
requested that content - ANS-What are the email marketing regulatory constraints of
CAN-SPAM Act of 2003, CASL, GDPR
Segmentation: Group similar users together & provide them with relevant info
Personalization: Tailor your message for each user
Engagement: Optimize email campaigns to keep your subscribers interested
Analytics: Review the performance of past campaigns - ANS-What is each of the following
marketing principles? (Segmentation, Personalization, Engagement, Analytics)
Demographics, Purchase history - ANS-What are examples of typical categories you can use to
segment a list of email subscribers?
Accurate targeting, merge fields - ANS-In an email campaign, what features and capabilities
typically enable an email service provider to facilitate a unique experience for a recipient?
Purchase data, Social Media information - ANS-What are the most appropriate sources of email
data you can use to gather information on your existing customers?
Higher open rates, Lower complaints - ANS-What are the benefits for email marketers of
combining email segmentation and contact management efforts?
Audience, Subject Line, Copy, Design, CTA, Imagery - ANS-What are the components for
creating effective emails?
Interest and Awareness - ANS-At what stages of the buyer's journey would you send a
promotional email to a new customer?
Story: telling the user a story to draw them into the email to read more - ANS-What type of email
subject line is this? "I got botox - & THIS is what it looked like"
