Best Practices
What is the CAN-SPAM Act? What does it set? - ANS-They are the rules for commercial emails
that:
-establish the requirements for commercial messages
-give recipients the right to have you stop emailing them
-spells out tough penalties for all violations
True or false: The CAN-SPAM Act imposes stricter requirements on Commercial email than on
transactional email - ANS-True.
What are the first 3 criteria that the CAN-SPAM act requires that Commercial emails meet? -
ANS--Accurately identify the sender in the header information.
-Use a subject line that accurately represents the content of the email.
-Identify the message as an advertisement, unless you have express consent (opt-in) from the
subscriber.
What are the last 3 criteria that the CAN-SPAM act requires that Commercial emails meet? -
ANS--Include your physical mailing address.
-Provide a mechanism to opt out. You cannot require a subscriber to log in or visit more than a
single page to unsubscribe.
-Honor opt-out requests promptly. You must process an unsubscribe request within 10 days,
and your unsubscribe mechanism must be operational for at least 30 days after the mailing.
A marketer wants to send a transactional email that is CAN-SPAM compliant. Which three
criteria should be met to ensure compliance with CAN-SPAM Act? Choose 3 answers
A. The email body presents any commercial content prior to the transactional content
B. The subject line is transactional in nature and non-promotional
C. The email confirms a commercial transaction between the recipient and sender
D. The email body presents the transactional content prior to the any commercial content
E. The subject line contains a promotion to entice the recipient - ANS-B., C., D.
Transactional Messages - ANS-
What is a transactional message - ANS-If a customer orders a product from your website, the
receipt you send via email is a transactional message
What are the requirements for the transactional messages? - ANS-Transactional messages are
exempt from most requirements of the CAN-SPAM except for the first one - Accurately
identifying the sender in the header information
What is the CAN-SPAM Act? What does it set? - ANS-They are the rules for commercial emails
that:
-establish the requirements for commercial messages
-give recipients the right to have you stop emailing them
-spells out tough penalties for all violations
True or false: The CAN-SPAM Act imposes stricter requirements on Commercial email than on
transactional email - ANS-True.
What are the first 3 criteria that the CAN-SPAM act requires that Commercial emails meet? -
ANS--Accurately identify the sender in the header information.
-Use a subject line that accurately represents the content of the email.
-Identify the message as an advertisement, unless you have express consent (opt-in) from the
subscriber.
What are the last 3 criteria that the CAN-SPAM act requires that Commercial emails meet? -
ANS--Include your physical mailing address.
-Provide a mechanism to opt out. You cannot require a subscriber to log in or visit more than a
single page to unsubscribe.
-Honor opt-out requests promptly. You must process an unsubscribe request within 10 days,
and your unsubscribe mechanism must be operational for at least 30 days after the mailing.
A marketer wants to send a transactional email that is CAN-SPAM compliant. Which three
criteria should be met to ensure compliance with CAN-SPAM Act? Choose 3 answers
A. The email body presents any commercial content prior to the transactional content
B. The subject line is transactional in nature and non-promotional
C. The email confirms a commercial transaction between the recipient and sender
D. The email body presents the transactional content prior to the any commercial content
E. The subject line contains a promotion to entice the recipient - ANS-B., C., D.
Transactional Messages - ANS-
What is a transactional message - ANS-If a customer orders a product from your website, the
receipt you send via email is a transactional message
What are the requirements for the transactional messages? - ANS-Transactional messages are
exempt from most requirements of the CAN-SPAM except for the first one - Accurately
identifying the sender in the header information
