MKT Chapter 14
CAN-SPAM Act - ANS-A law that prohibits the use of e-mail, fax, and other technology to
randomly send messages to potential consumers.
Gramm-Leach-Bliley Act - ANS-A legal act that requires certain institutions to provide written
notice of their privacy policies.
SPAM - ANS-Any unwanted commercial e-mail similar to junk mail
Uniform Commercial Code (UCC) - ANS-A group of laws that govern commercial practices in
the United States
Accelerator Effect - ANS-The effect of a loyalty program that, as a consumer approaches the
next level of benefits, the rate of consumer's purchases increases
Attitudinal Loyalty - ANS-The degree to which a customer prefers or likes a brand.
Behavioral Loyalty - ANS-The degree to which a customer habitually buys a product and does
not respond to competitors' offerings.
Blocker Effect - ANS-A loyalty program that results in members blocking out marketing
communications from competitors.
Bot - ANS-Short for robot; a kind of program that perform automatic functions online
Buzz - ANS-Word of mouth that includes blogs, articles, and other forms of promotion.
Cause-Related Marketing - ANS-When a company supports a nonprofit organization in some
way in order to generate positive public relations.
Communication Gap - ANS-A gap that occurs when a marketer overstates the performance
level of a product, thereby creating unrealistic expectations on the part of consumers.
Community - ANS-A form of a social group that centers its attention around a particular brand or
product category
Cross-Promotion Marketing - ANS-A method in which two or more groups act together to reach
potential customers
Customer Empowerment - ANS-Providing tools that enable customers to take control or
influence marketing
CAN-SPAM Act - ANS-A law that prohibits the use of e-mail, fax, and other technology to
randomly send messages to potential consumers.
Gramm-Leach-Bliley Act - ANS-A legal act that requires certain institutions to provide written
notice of their privacy policies.
SPAM - ANS-Any unwanted commercial e-mail similar to junk mail
Uniform Commercial Code (UCC) - ANS-A group of laws that govern commercial practices in
the United States
Accelerator Effect - ANS-The effect of a loyalty program that, as a consumer approaches the
next level of benefits, the rate of consumer's purchases increases
Attitudinal Loyalty - ANS-The degree to which a customer prefers or likes a brand.
Behavioral Loyalty - ANS-The degree to which a customer habitually buys a product and does
not respond to competitors' offerings.
Blocker Effect - ANS-A loyalty program that results in members blocking out marketing
communications from competitors.
Bot - ANS-Short for robot; a kind of program that perform automatic functions online
Buzz - ANS-Word of mouth that includes blogs, articles, and other forms of promotion.
Cause-Related Marketing - ANS-When a company supports a nonprofit organization in some
way in order to generate positive public relations.
Communication Gap - ANS-A gap that occurs when a marketer overstates the performance
level of a product, thereby creating unrealistic expectations on the part of consumers.
Community - ANS-A form of a social group that centers its attention around a particular brand or
product category
Cross-Promotion Marketing - ANS-A method in which two or more groups act together to reach
potential customers
Customer Empowerment - ANS-Providing tools that enable customers to take control or
influence marketing
