Ch.5- Unit 6 quiz
The CAN-SPAM Act is federal regulation governing - ANS-Unsolicited commercial e-mails.
Promotional items are also known as - ANS-giveaways.
Which kind of advertising aims at increasing sales by informing the public of a company's
capabilities? - ANS-Institutional
What piece of information is missing from a blind ad? - ANS-The broker's identification
Which form of advertisement works well for an agent that deals with specialized properties? -
ANS-Newsletters
Which of the following methods allows you to keep track of your advertising results? -
ANS-Assigning a code
The CAN-SPAM Act requires all of the following EXCEPT: - ANS-Prior permission of the
recipient to send commercial e-mails.
The CAN-SPAM Act prohibits sending false or misleading information, prohibits the use of
deceptive subject lines, mandates the inclusion of an opt-out method, and mandates that
commercial e-mail must be identified as an ad and include the sender's physical postal address.
Salesperson Larry is writing an advertisement for one of his listings. Which of the following
phrases should he avoid? - ANS-No wheelchairs
What kind of ad usually combines both institutional and product advertising? - ANS-Display
Display ads usually combine institutional and product advertising to enhance the image of a
company while showcasing specific properties.
Which of these is a free form of advertising? - ANS-press release
Although not a true ad in itself, a press release is considered free advertising because of the
coverage it can generate.
Agent John just listed a home in a mid-range priced neighborhood. Which of these ad headlines
would probably be the least effective for this home? - ANS-Needs Paint
All but which of the following is an AIDA feature? - ANS-Aspiration
The CAN-SPAM Act is federal regulation governing - ANS-Unsolicited commercial e-mails.
Promotional items are also known as - ANS-giveaways.
Which kind of advertising aims at increasing sales by informing the public of a company's
capabilities? - ANS-Institutional
What piece of information is missing from a blind ad? - ANS-The broker's identification
Which form of advertisement works well for an agent that deals with specialized properties? -
ANS-Newsletters
Which of the following methods allows you to keep track of your advertising results? -
ANS-Assigning a code
The CAN-SPAM Act requires all of the following EXCEPT: - ANS-Prior permission of the
recipient to send commercial e-mails.
The CAN-SPAM Act prohibits sending false or misleading information, prohibits the use of
deceptive subject lines, mandates the inclusion of an opt-out method, and mandates that
commercial e-mail must be identified as an ad and include the sender's physical postal address.
Salesperson Larry is writing an advertisement for one of his listings. Which of the following
phrases should he avoid? - ANS-No wheelchairs
What kind of ad usually combines both institutional and product advertising? - ANS-Display
Display ads usually combine institutional and product advertising to enhance the image of a
company while showcasing specific properties.
Which of these is a free form of advertising? - ANS-press release
Although not a true ad in itself, a press release is considered free advertising because of the
coverage it can generate.
Agent John just listed a home in a mid-range priced neighborhood. Which of these ad headlines
would probably be the least effective for this home? - ANS-Needs Paint
All but which of the following is an AIDA feature? - ANS-Aspiration
