CAN SPAM Act
CAN-SPAM - ANS-A federal law that regulates commercial email. It bans false/misleading
header information; prohibits deceptive subject lines; requires your email give recipients a way
to opt out of receiving emails; requires commercial email be identified as an ad & include the
sender's valid physical address.
Confirmed Opt-in - ANS-A process by which a subscriber gives a company permission to email
him/her at the email address used to join that company's email list, by responding to a
confirmation email asking the subscriber to click a link. This ensures that only the owner of the
email address is signing that address up to an email list.
Deliverability - ANS-The ability of an email to be delivered to subscribers' inboxes as intended.
Email Marketing - ANS-A form of marketing that uses email to communicate commercial
messages to an audience.
Personalization - ANS-Sending an email that contains the recipient's personal information,
making it look as though the email was sent to only that recipient.
Return on Investment (ROI) - ANS-The ratio of gain or loss on a particular investment.
Spam - ANS-Unsolicited bulk email. Email experts occasionally disagree about the precise
definition, but in general they agree that it means any email sent in bulk to people who did not
request that email and/or do not want to receive it.
Welcome Email - ANS-An initial email sent to new subscribers. It commonly thanks them for
signing up and sets expectations about what sort of emails to expect.
Web Form - ANS-A form located on a web page making it possible for someone to join an email
list by submitting his/her email address and possibly other information such as a name.
Segmentation - ANS-A process of grouping your list into smaller subgroups based on certain
criteria. An example of this would be email subscribers on your list who purchased a given
product, but not those subscribers who have not yet purchased that product
CAN-SPAM - ANS-A federal law that regulates commercial email. It bans false/misleading
header information; prohibits deceptive subject lines; requires your email give recipients a way
to opt out of receiving emails; requires commercial email be identified as an ad & include the
sender's valid physical address.
Confirmed Opt-in - ANS-A process by which a subscriber gives a company permission to email
him/her at the email address used to join that company's email list, by responding to a
confirmation email asking the subscriber to click a link. This ensures that only the owner of the
email address is signing that address up to an email list.
Deliverability - ANS-The ability of an email to be delivered to subscribers' inboxes as intended.
Email Marketing - ANS-A form of marketing that uses email to communicate commercial
messages to an audience.
Personalization - ANS-Sending an email that contains the recipient's personal information,
making it look as though the email was sent to only that recipient.
Return on Investment (ROI) - ANS-The ratio of gain or loss on a particular investment.
Spam - ANS-Unsolicited bulk email. Email experts occasionally disagree about the precise
definition, but in general they agree that it means any email sent in bulk to people who did not
request that email and/or do not want to receive it.
Welcome Email - ANS-An initial email sent to new subscribers. It commonly thanks them for
signing up and sets expectations about what sort of emails to expect.
Web Form - ANS-A form located on a web page making it possible for someone to join an email
list by submitting his/her email address and possibly other information such as a name.
Segmentation - ANS-A process of grouping your list into smaller subgroups based on certain
criteria. An example of this would be email subscribers on your list who purchased a given
product, but not those subscribers who have not yet purchased that product
