TELUS EXAM YEAR 2024/2025 / ACCURATE CURRENTLY TESTING EXAM VERSIONS WITH ACTUAL QUESTIONS AND DETAILED ANSWERS

TELUS EXAM YEAR 2024/2025 / ACCURATE CURRENTLY TESTING EXAM VERSIONS WITH ACTUAL QUESTIONS AND DETAILED ANSWERS Ad Creative; The Ad Creative is an advertisement that can appear - CORRECT Answer AC Landing Page; Where you're sent when you click the AC. The first page that appears. - CORRECT Answer LP A word or phrase searched for - CORRECT Answer Query What the user is actually searching for. - CORRECT Answer User Intent The webpage that the user is currently visiting - CORRECT Answer Content Page A page the advertiser specifically wants the audience to visit - CORRECT Answer Business Page When the user is in the market for a product or service - CORRECT Answer In-Market No - CORRECT Answer Do all queries have the approximate location provided? An ad might address the user's exact intent - CORRECT Answer Exact Intent An ad that offers the user an approximate solution or something that usually goes with the queried item. - CORRECT Answer Nearby Intent An ad might offer something that is topically related to the query, but does not address the nearby intent at all - CORRECT Answer Only Topical Connection An ad might offer the user a product or service that is not exactly what the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer] might show up. When the ad presents a product or service that has some difference to the queried one, you will have to carefully assess how well the advertised product or service is connected to the user's original query. - CORRECT Answer Substitutability When the user indicates that they want a certain product / service from a certain brand or provider, and the ad appears to offer the same or a very similar product / service from a different brand, provider or competitor, you should generally consider this as a reasonable substitute / alternative to the queried product / service. - CORRECT Answer Reasonable Substitute An ad might offer a very different alternative