Inductive vs Deductive reasoning - correct answer 1. data -> pattern -> insights/new relationship ->
discovery/theory
vs.
2. theory -> hypotheses -> observation -> confirmation
Data types - correct answer -Relational Data (Tables/Transaction/Legacy Data)
-Text Data (Web)
-Semi-structured Data (XML) Ex: tweets
-Graph Data
-Social Network, Semantic Web (RDF),
-Video
-Streaming Data: you can only scan the data once
Observation: New sources of data are from outside the organization
Descriptive, Predictive, and Prescriptive - correct answer Types of analytics
Descriptive analytics - correct answer Questions:
-What happened?
-What is happening?
Enablers:
-Business reporting
-Dashboards
-Scorecards
-Data warehousing
, Outcomes:
-Well-defined business problems and opportunities
Predictive analytics - correct answer Questions:
-What will happen?
-Why will is happen?
Enablers:
-Data mining
-Forecasting
-Predictions using text analysis
-Web/media mining
-Market Basket Analysis
Outcomes:
-Accurate projections of future events and outcomes
Prescriptive analytics - correct answer Questions:
-What should I do?
-Why should I do it?
Enablers:
-Optimization
-Simulation
-Expert Systems
Outcomes:
-Best possible business decision and actions