MIDTERM #2 - PSY 255 QUIZZES WITH 100%
CORRECT ANSWERS.
How,do,Businesses,aim,at,selling,more,products?,,ANS,-,By,changing,the,memory,of,consumers:
-,Letting,them,know,about,the,unique,features,of,their,product
Explicit,memory,component,of,marketing,,ANS,-,Making,the,product,more,familiar,to,the,consumer
,,ANS,-,
marketers,can,influence,preferences,of,people,even,before,they,are,born,,based,on...,,ANS,-,familiarity
Marketers,aim,at,creating,a,lifelong,preference,for,their,product,before...,,ANS,-
,the,consumer,develops,a,lifelong,preference,for,their,competition
by,Age,10,,how,many,brands,has,a,child,committed,to,memory?,,ANS,-,400
Preschoolers,chose,which,food,tasted,better,based,on,what?,,ANS,-
,if,it,came,in,a,package,with,a,licensed,character,on,it
Advertisers,expose,children,to,their,brands,by,,ANS,-
,developing,websites,,apps,featuring,free,games,,branded,characters
Why,do,Companies,keep,logos,and,fonts,the,same,for,decades?,,ANS,-
,So,preference,due,to,familiarity,can,be,sustained,across,a,lifetime
While,children,may,be,able,to,____,recall,certain,advertisements,and,experiences,,the,sense,of,familiar
ity,that,drives,preferences,is,supported,by,___,memory,,ANS,-,explicitly
implicit
, What,do,implicit,memories,for,a,brand,lead,to?,,ANS,-
,a,sense,of,familiarity,and,a,preference,for,the,brand
post-experience,advertising,can,make,consumers,believe,,ANS,-,they,had,previously,sampled,a,better-
tasting,juice,by,altering,their,memories,for,the,tasting,experience
Advertisers,often,show,images,and,play,music,that,they,hope,will,evoke...,,ANS,-
,a,pleasant,personal,memory,in,the,consumer,so,the,consumer,will,in,turn,associate,pleasant,feelings,
with,the,product
Why,may,certain,types,of,advertisements,may,alter,how,people,remember,their,own,past?,,ANS,-
,Because,autobiographical,memories,are,malleable,and,activated,by,some,advertisements
Braun,et,al.,(2002),tested,whether,advertisements,can,cause,people,to,become,more,certain,that,even
ts,actually,happened,to,them,as,children.,explain,the,experiment.,,ANS,-
,The,advertisement,encourages,readers,to,imagine,themselves,being,at,Walt,Disney,World,as,a,young,c
hild.
Participants,were,asked,at,week,one,and,week,two,how,confident,they,were,that,they,had,met,and,sh
aken,hands,with,a,Disney,character
•,90%,of,participants,who,saw,the,Walt,Disney,World,ad,showed,an,increase,in,confidence,for,the,targ
et,character,item,from,week,1,to,week,2,,compared,to,47%,in,the,control,condition
By,including,in,Experiment,2,two,types,of,false,information,,Braun,et,al.,(2002),tested,whether,advertis
ements,could,make,consumers,believe,that,those,false,events,had,actually,happened,to,them.,What,w
ere,the,results?,,ANS,-
,autobiographical,advertising,can,cause,people,to,believe,they,have,experienced,events,that,never,reall
y,occurred
What,Two,arguments,suggest,that,implicit,,not,explicit,,memory,guides,many,consumer,decisions?,,AN
S,-,1.,The,speed,with,which,consumers,make,choices
2.,The,strong,correlation,between,implicit,memory,and,judgments,about,a,product,even,when,explicit,
memory,does,not,correlate,with,these,judgements
Shapiro,and,Krishnan,(2001),hypothesized,that,explicit,memory,retrieval,for,ads,would,be,hindered,by,
both,time,delay,and,divided,attention,and,that,implicit,memory,for,these,ads,would,not,be,as,affected,
CORRECT ANSWERS.
How,do,Businesses,aim,at,selling,more,products?,,ANS,-,By,changing,the,memory,of,consumers:
-,Letting,them,know,about,the,unique,features,of,their,product
Explicit,memory,component,of,marketing,,ANS,-,Making,the,product,more,familiar,to,the,consumer
,,ANS,-,
marketers,can,influence,preferences,of,people,even,before,they,are,born,,based,on...,,ANS,-,familiarity
Marketers,aim,at,creating,a,lifelong,preference,for,their,product,before...,,ANS,-
,the,consumer,develops,a,lifelong,preference,for,their,competition
by,Age,10,,how,many,brands,has,a,child,committed,to,memory?,,ANS,-,400
Preschoolers,chose,which,food,tasted,better,based,on,what?,,ANS,-
,if,it,came,in,a,package,with,a,licensed,character,on,it
Advertisers,expose,children,to,their,brands,by,,ANS,-
,developing,websites,,apps,featuring,free,games,,branded,characters
Why,do,Companies,keep,logos,and,fonts,the,same,for,decades?,,ANS,-
,So,preference,due,to,familiarity,can,be,sustained,across,a,lifetime
While,children,may,be,able,to,____,recall,certain,advertisements,and,experiences,,the,sense,of,familiar
ity,that,drives,preferences,is,supported,by,___,memory,,ANS,-,explicitly
implicit
, What,do,implicit,memories,for,a,brand,lead,to?,,ANS,-
,a,sense,of,familiarity,and,a,preference,for,the,brand
post-experience,advertising,can,make,consumers,believe,,ANS,-,they,had,previously,sampled,a,better-
tasting,juice,by,altering,their,memories,for,the,tasting,experience
Advertisers,often,show,images,and,play,music,that,they,hope,will,evoke...,,ANS,-
,a,pleasant,personal,memory,in,the,consumer,so,the,consumer,will,in,turn,associate,pleasant,feelings,
with,the,product
Why,may,certain,types,of,advertisements,may,alter,how,people,remember,their,own,past?,,ANS,-
,Because,autobiographical,memories,are,malleable,and,activated,by,some,advertisements
Braun,et,al.,(2002),tested,whether,advertisements,can,cause,people,to,become,more,certain,that,even
ts,actually,happened,to,them,as,children.,explain,the,experiment.,,ANS,-
,The,advertisement,encourages,readers,to,imagine,themselves,being,at,Walt,Disney,World,as,a,young,c
hild.
Participants,were,asked,at,week,one,and,week,two,how,confident,they,were,that,they,had,met,and,sh
aken,hands,with,a,Disney,character
•,90%,of,participants,who,saw,the,Walt,Disney,World,ad,showed,an,increase,in,confidence,for,the,targ
et,character,item,from,week,1,to,week,2,,compared,to,47%,in,the,control,condition
By,including,in,Experiment,2,two,types,of,false,information,,Braun,et,al.,(2002),tested,whether,advertis
ements,could,make,consumers,believe,that,those,false,events,had,actually,happened,to,them.,What,w
ere,the,results?,,ANS,-
,autobiographical,advertising,can,cause,people,to,believe,they,have,experienced,events,that,never,reall
y,occurred
What,Two,arguments,suggest,that,implicit,,not,explicit,,memory,guides,many,consumer,decisions?,,AN
S,-,1.,The,speed,with,which,consumers,make,choices
2.,The,strong,correlation,between,implicit,memory,and,judgments,about,a,product,even,when,explicit,
memory,does,not,correlate,with,these,judgements
Shapiro,and,Krishnan,(2001),hypothesized,that,explicit,memory,retrieval,for,ads,would,be,hindered,by,
both,time,delay,and,divided,attention,and,that,implicit,memory,for,these,ads,would,not,be,as,affected,
