SPMT 217 Ch. 13
Event Management History - ANS-- Late 1800s: focus turned to the professional aspects of
managing sport events because of a desire to increase profits (albert spalding)
- Barnstorming tours: the touring of star athletes and teams to promote the popularity of a
particular sport
- Emergence of sport management/marketing agencies (i.e., IMG) initially established to
represent the legal and marketing interests of athletes
- Agencies are businesses that act on behalf of a sport property (i.e., a person, company, event,
team, or place)
- Agencies have expanded to incorporate myriads of functions beyond representing athletes
Agency Functions - ANS-- Client Representation: acting on behalf of a client in contract
negotiations
- Client Marketing: locating appropriate endorsement opportunities, booking appearances, and
developing entertainment extensions
- event development and management
- meeting increased demand for television production and development work
- soliciting corporate sponsorships
Types of agencies - ANS-- Full-service agencies perform the complete set of agency functions
(e.g., IMG, Octagon)
- Specialized agencies limit either the scope of services performed or the type of clients serviced
(e.g., Redmandarin).
- In-house agencies are formations of separate departments or divisions or divisions dealing
with event management within major corporations
Event management functions - ANS-Nearly all event managers must oversee the following
critical functions:
- Finance/budgeting
- Risk management
- Tournament operations
- Registration
- Volunteer management
- Event marketing
Event Management Functions: Finance/Budgeting - ANS-- Critical to successful sport event
management
- Budgeting attempts to predict revenues and expenses for a particular event
- Zero-base budgeting: Review of all activities and related costs of an event as if it were the first
time
Event Management History - ANS-- Late 1800s: focus turned to the professional aspects of
managing sport events because of a desire to increase profits (albert spalding)
- Barnstorming tours: the touring of star athletes and teams to promote the popularity of a
particular sport
- Emergence of sport management/marketing agencies (i.e., IMG) initially established to
represent the legal and marketing interests of athletes
- Agencies are businesses that act on behalf of a sport property (i.e., a person, company, event,
team, or place)
- Agencies have expanded to incorporate myriads of functions beyond representing athletes
Agency Functions - ANS-- Client Representation: acting on behalf of a client in contract
negotiations
- Client Marketing: locating appropriate endorsement opportunities, booking appearances, and
developing entertainment extensions
- event development and management
- meeting increased demand for television production and development work
- soliciting corporate sponsorships
Types of agencies - ANS-- Full-service agencies perform the complete set of agency functions
(e.g., IMG, Octagon)
- Specialized agencies limit either the scope of services performed or the type of clients serviced
(e.g., Redmandarin).
- In-house agencies are formations of separate departments or divisions or divisions dealing
with event management within major corporations
Event management functions - ANS-Nearly all event managers must oversee the following
critical functions:
- Finance/budgeting
- Risk management
- Tournament operations
- Registration
- Volunteer management
- Event marketing
Event Management Functions: Finance/Budgeting - ANS-- Critical to successful sport event
management
- Budgeting attempts to predict revenues and expenses for a particular event
- Zero-base budgeting: Review of all activities and related costs of an event as if it were the first
time
