Loftus and Palmer Aim - correct answer To investigate the effects of language on
memory. Eg. how leading questions affect people's memory
Exp 1: Design - correct answer Independent measures design (different participants
use in each condition of experiment)
Exp 1: Sample - correct answer 5 conditions of 9 American students (45 people) by
opportunity sampling
Exp 1: Procedure - correct answer -Participants were shown 7 video clips of car
crashes (some from CCTV footage and some staged accidents).
-Then asked a series of questions about the clips.
-The critical question was about the speed of the cars, which was manipulated by different verbs (eg. hit,
smashed, collided, contacted, bumped).
Exp 1: Results - correct answer Those asked the question including higher impact
verb (eg. smashed) gave a higher speed estimate than with a lower impact verb (eg. contacted).
Exp 2: aim - correct answer To see the effect of leading questions and if they can
affect memory.
-To test the impact of schemas on memory
Exp 2: Sample - correct answer 3 conditions of 50 participants (150 ppts)
Exp 2: Procedure - correct answer -Each condition was shown the same video clip of
a car crash. They were asked a critical question, which was the speed of the vehicles.
Condition 1: speed of the cars when they 'smashed'
Condition 2: speed of the cars when they 'hit'