methods (paper 1)
what are the three types of interviews? - correct answer structured, semi-structured,
unstructured
Strengths of structured interviews - correct answer Structured interviews are easy to
replicate as a fixed set of closed questions are used, which are easy to quantify this means it is easy to
test for reliability. Structured interviews are fairly quick to conduct which means that many interviews
can take place within a short amount of time.
Weaknesses of structured interviews - correct answer Structure interviews are not
flexible. This means new questions cannot be asked impromptu. The answers from structured interviews
lack detail as only closed questions are asked which generates quantitative data.
Strengths of unstructured interviews - correct answer unstructured interviews are
more flexible as questions can be adapted and changed depending on the respondents' answers.
unstructured interviews generate qualitative data through the use of open questions. They also have
increased validity because it gives the interviewer the opportunity to probe for a deeper understanding.
Weaknesses of unstructured interviews - correct answer It can be time-consuming to
conduct an unstructured interview and analyze the qualitative data, Employing and training interviewers
is expensive, and not as cheap as collecting data via questionnaires.
Strengths of closed questions - correct answer These questions produce quantitative
data that is easy to summarise and analyse. they can be economical. This means they can provide large
amounts of research data for relatively low costs. Therefore, a large sample size can be obtained which
should be representative of the population, which a researcher can then generalize from.
Weaknesses of closed questions - correct answer They lack detail. Because the
responses are fixed there is less scope for respondents to supply answers which reflect their true
feelings on a topic.
, strengths of open questions - correct answer Rich qualitative data is obtained as
open questions allow the respondent to elaborate on their answer. This means the research can find out
why a person holds a certain attitude.
Weaknesses of open questions - correct answer Time-consuming to collect the data.
It takes longer for the respondent to complete open questions. This is a problem as a smaller sample
size may be obtained. Time-consuming to analyse the data. It takes longer for the researcher to analyse
qualitative data as they have to read the answers and try to put them into categories
What is a likert scale? - correct answer the Likert scale is a five (or seven) point scale
which is used to allow the individual to express how much they agree or disagree with a particular
statement.
strengths of likert scale - correct answer they do not expect a simple yes / no answer
from the respondent, but rather allow for degrees of opinion, and even no opinion at all. Therefore
quantitative data is obtained, which means that the data can be analysed with relative ease.
weakness of likert scale - correct answer the validity of the Likert scale attitude
measurement can be compromised due to social desirability.
This means that individuals may lie to put themselves in a positive light.
What is a leading question? - correct answer a question that suggests what answer is
desired or leads to the desired answer
what is experimenter effect? - correct answer tendency of the experimenter's
expectations for a study to unintentionally influence the results of the study
What is a one-tailed hypothesis? - correct answer hypothesis which states direction
of effect
What is a two-tailed hypothesis? - correct answer a hypothesis that dose not state
direction of change but states that there would be change