UCLA Comm 10 Final questions with verified
answers
After the Golden Age, who has the most power? Ans✓✓✓ Agents > studio heads
Describe the SuperBowl in relation to advertising Ans✓✓✓ most watched
program in the year and has most expensive ads; people expect great quality
How are court cases and trials an unethical issue in mass media? Ans✓✓✓ -
sometimes people are shown as guilty even before the trial even started
- some people would lie, just want their 15 minutes of fame
How are gifts/payola an unethical issue in mass media? Ans✓✓✓ some people
give journalists gifts to write good coverage about them
How are Political Statements an exception to the First Amendment? Ans✓✓✓ if
you advocate very specific action to overthrow an official, the government can
stop that
ex: saying you want to overthrow a certain official and then you set a time and set
what to bring (i.e. bazooka)
How are reporting risks an unethical issue in mass media? Ans✓✓✓ should the
media be responsible for posting accurate risks?
- what if the media makes us scared to what's happening (going to happen)?
ex:
,plane crashes (most of it covered; although there's a low chance that it'll occur)
car crashes (not covered as much; although there's a high chance that it'll occur)
How are Schools an exception to the First Amendment? Ans✓✓✓ teachers have
the right to maintain discipline
- have broad censorship rights
How are Speech Codes an exception to the First Amendment? Ans✓✓✓ deals
with so called hate speech aimed at marginalized groups (ie. gays, African
Americans, etc.)
- safe spaces, trigger warnings, etc.
How are successful Brand Names problematic? Ans✓✓✓ it's problematic if your
brand name becomes successful and enters in the English dictionary, you can lose
your rights to that product because everyone can use it
How are testimonials a strategy in advertising? Ans✓✓✓ tales of use of product
ex: Ms. Johnson uses "tide" to clean son's stubborn grass stains
How are Threats/Harassments an exception to the First Amendment? Ans✓✓✓
you do not have the right to threaten people, send threats, etc.
How are war photos an unethical issue in mass media? Ans✓✓✓ should pictures
of war photos be shown?
when it's shown, some people may say:
,- it's cruel because it invades their intimate moment of suffering
- we should know because we pay trillions of dollars for it
How can deadlines pressure journalists? Ans✓✓✓ stories are subject to cut-off
times, good stories that miss a deadline might never get aired
How can pack journalism pressure journalists? Ans✓✓✓ one elite journalist
writes a story, other journalists do too
ex: NY Times writes something, others follow it
How can regularized phenomenon pressure journalists? Ans✓✓✓ must put out
newspaper everyday with same amount of content regardless of quality of news
How can the beat system pressure journalists? Ans✓✓✓ in order to maximize
coverage, reporters are assigned to a specific beat they must cover
ex: White House Beat
How did paramount case cause films to decline? Ans✓✓✓ oligopoly case
- where a few companies dominate in an industry
- had to break up vertical integration
How did the Digital Media change films? Ans✓✓✓ changed distribution films
- cost $2000 to produce and ship
- used broadband/satellite
- theaters needed projectors (projection system) to be in compatible with the
digital film
, - didn't help small theaters and drive-in theaters
How did the Internet change films? Ans✓✓✓ changed all of its media
- the internet was used for short films only
- took technology to a higher quality (movies on demand or streaming)
- studios prefer digital download because it's more profitable for them
How did the re-emergence of foreign films cause films to decline? Ans✓✓✓ gave
Hollywood competition
- other countries started producing films
- studios weren't happy so they tried new things: stunts, 3D, etc.
How did the red scare cause films to decline? Ans✓✓✓ fear of
communism/communist
- black list created = couldn't work in film industry
- had chilling effect (didn't make movies that showed empathetic-ness)
How did the rise of television cause films to decline? Ans✓✓✓ diverted film
audience from film habit
- didn't take off until WW2
How do audience and advertiser support support mass media? Ans✓✓✓
consumers pay for the content directly and there's also ads in them
ex: buying a magazine and there's ads in them
ex: newspapers: there's ads in them
answers
After the Golden Age, who has the most power? Ans✓✓✓ Agents > studio heads
Describe the SuperBowl in relation to advertising Ans✓✓✓ most watched
program in the year and has most expensive ads; people expect great quality
How are court cases and trials an unethical issue in mass media? Ans✓✓✓ -
sometimes people are shown as guilty even before the trial even started
- some people would lie, just want their 15 minutes of fame
How are gifts/payola an unethical issue in mass media? Ans✓✓✓ some people
give journalists gifts to write good coverage about them
How are Political Statements an exception to the First Amendment? Ans✓✓✓ if
you advocate very specific action to overthrow an official, the government can
stop that
ex: saying you want to overthrow a certain official and then you set a time and set
what to bring (i.e. bazooka)
How are reporting risks an unethical issue in mass media? Ans✓✓✓ should the
media be responsible for posting accurate risks?
- what if the media makes us scared to what's happening (going to happen)?
ex:
,plane crashes (most of it covered; although there's a low chance that it'll occur)
car crashes (not covered as much; although there's a high chance that it'll occur)
How are Schools an exception to the First Amendment? Ans✓✓✓ teachers have
the right to maintain discipline
- have broad censorship rights
How are Speech Codes an exception to the First Amendment? Ans✓✓✓ deals
with so called hate speech aimed at marginalized groups (ie. gays, African
Americans, etc.)
- safe spaces, trigger warnings, etc.
How are successful Brand Names problematic? Ans✓✓✓ it's problematic if your
brand name becomes successful and enters in the English dictionary, you can lose
your rights to that product because everyone can use it
How are testimonials a strategy in advertising? Ans✓✓✓ tales of use of product
ex: Ms. Johnson uses "tide" to clean son's stubborn grass stains
How are Threats/Harassments an exception to the First Amendment? Ans✓✓✓
you do not have the right to threaten people, send threats, etc.
How are war photos an unethical issue in mass media? Ans✓✓✓ should pictures
of war photos be shown?
when it's shown, some people may say:
,- it's cruel because it invades their intimate moment of suffering
- we should know because we pay trillions of dollars for it
How can deadlines pressure journalists? Ans✓✓✓ stories are subject to cut-off
times, good stories that miss a deadline might never get aired
How can pack journalism pressure journalists? Ans✓✓✓ one elite journalist
writes a story, other journalists do too
ex: NY Times writes something, others follow it
How can regularized phenomenon pressure journalists? Ans✓✓✓ must put out
newspaper everyday with same amount of content regardless of quality of news
How can the beat system pressure journalists? Ans✓✓✓ in order to maximize
coverage, reporters are assigned to a specific beat they must cover
ex: White House Beat
How did paramount case cause films to decline? Ans✓✓✓ oligopoly case
- where a few companies dominate in an industry
- had to break up vertical integration
How did the Digital Media change films? Ans✓✓✓ changed distribution films
- cost $2000 to produce and ship
- used broadband/satellite
- theaters needed projectors (projection system) to be in compatible with the
digital film
, - didn't help small theaters and drive-in theaters
How did the Internet change films? Ans✓✓✓ changed all of its media
- the internet was used for short films only
- took technology to a higher quality (movies on demand or streaming)
- studios prefer digital download because it's more profitable for them
How did the re-emergence of foreign films cause films to decline? Ans✓✓✓ gave
Hollywood competition
- other countries started producing films
- studios weren't happy so they tried new things: stunts, 3D, etc.
How did the red scare cause films to decline? Ans✓✓✓ fear of
communism/communist
- black list created = couldn't work in film industry
- had chilling effect (didn't make movies that showed empathetic-ness)
How did the rise of television cause films to decline? Ans✓✓✓ diverted film
audience from film habit
- didn't take off until WW2
How do audience and advertiser support support mass media? Ans✓✓✓
consumers pay for the content directly and there's also ads in them
ex: buying a magazine and there's ads in them
ex: newspapers: there's ads in them
