Marketing Exam 1 questions with verified answers
According to AMA what is marketing?
A science
A process
A challenge
An art Ans✓✓✓ A process
Creating a long term competitive advantage is considered what? Ans✓✓✓
Sustainable
Digital marketing does not include Ans✓✓✓ Terrestrial Radio
Digital marketing does NOT include Ans✓✓✓ terrestrial radio
Finish the sentence: Good marketing is not... Ans✓✓✓ Random
Focusing on being perceived as high value via effective branding and positioning is
what type of macro strategy for value creation Ans✓✓✓ Product
focusing on creating loyalty and excellent service is what type of macro strategy
for value creation? Ans✓✓✓ Customer
Focusing on excellent supply chain and human resource management, is what
type of macro strategy for value creation Ans✓✓✓ Operational
, How does promotion of the product is being sold relate to value Ans✓✓✓ It
communicates it
How does the place the product is being sold relate to value Ans✓✓✓ it delivers
How does the price of the product being sold relate to value Ans✓✓✓ it captures
value
How does the product being sold relate to value Ans✓✓✓ it creates it
Identify which of the following groups includes the broad set of people impacted
by a company's actions Ans✓✓✓ Stakeholders
In the Marco environment shared meanings beliefs morals values and customer is
what Ans✓✓✓ Culture
Marketing entails and exchange between who? Ans✓✓✓ The buyer and the
seller
Strategic planning is not what Ans✓✓✓ Sequential
The type of positioning based on the things that are most important to the target
market Ans✓✓✓ Silent Attributes
This term refers to the monitoring and tracking of what people are saying on
social media Ans✓✓✓ social listening
According to AMA what is marketing?
A science
A process
A challenge
An art Ans✓✓✓ A process
Creating a long term competitive advantage is considered what? Ans✓✓✓
Sustainable
Digital marketing does not include Ans✓✓✓ Terrestrial Radio
Digital marketing does NOT include Ans✓✓✓ terrestrial radio
Finish the sentence: Good marketing is not... Ans✓✓✓ Random
Focusing on being perceived as high value via effective branding and positioning is
what type of macro strategy for value creation Ans✓✓✓ Product
focusing on creating loyalty and excellent service is what type of macro strategy
for value creation? Ans✓✓✓ Customer
Focusing on excellent supply chain and human resource management, is what
type of macro strategy for value creation Ans✓✓✓ Operational
, How does promotion of the product is being sold relate to value Ans✓✓✓ It
communicates it
How does the place the product is being sold relate to value Ans✓✓✓ it delivers
How does the price of the product being sold relate to value Ans✓✓✓ it captures
value
How does the product being sold relate to value Ans✓✓✓ it creates it
Identify which of the following groups includes the broad set of people impacted
by a company's actions Ans✓✓✓ Stakeholders
In the Marco environment shared meanings beliefs morals values and customer is
what Ans✓✓✓ Culture
Marketing entails and exchange between who? Ans✓✓✓ The buyer and the
seller
Strategic planning is not what Ans✓✓✓ Sequential
The type of positioning based on the things that are most important to the target
market Ans✓✓✓ Silent Attributes
This term refers to the monitoring and tracking of what people are saying on
social media Ans✓✓✓ social listening
