Mgt 6311 - Final Exam Study Guide questions with
verified answers
____ million users visit FB video platform every day Ans✓✓✓ 75
_____ of all adults use YouTube Ans✓✓✓ 74% or roughly 3/4
_______ brand impressions people face each day Ans✓✓✓ 3,000
____% of B2B decision makers use YouTube to research purchase Ans✓✓✓ 51%
___% of adults who are online use email Ans✓✓✓ 92%
___% of all consumer web traffic will be videos Ans✓✓✓ 80
___% of all videos published are _______ long Ans✓✓✓ 56%; less than 2 minutes
___% of all web traffic is mobile Ans✓✓✓ 55%
___% of B2B marketers say email is their most effective channel in terms of
revenue generation Ans✓✓✓ 59%
___% of consumers indicate that they're willing to share videos with their friends
and peers Ans✓✓✓ 83
,___% of consumers state that video increases the chance they'll purchase a
product via mobile Ans✓✓✓ 40
___% of consumers would prefer watching a video to solve product related
problems as opposed to dealing with a person Ans✓✓✓ 68
___% of Facebook videos are watched without ___________ Ans✓✓✓ 85%;
Sound
___% of IG users watch buy a product from a video ad Ans✓✓✓ 72
___% of millennials find video helpful for comparison shopping Ans✓✓✓ 74
___% of people use their email on a daily basis Ans✓✓✓ 61%
___% of people who are primary visual learners Ans✓✓✓ 65%
___% of the US internet audience watches online videos Ans✓✓✓ 85
___% view rate from LinkedIn video campaigns Ans✓✓✓ 82
# of unique mobile internet users in 2020 Ans✓✓✓ 4.28 Billion
4 most common video types Ans✓✓✓ 1. Explainers
2. Product Demos
, 3. How-To
4. Testimonials
88% of smartphone owners use their phone while driving. T/F Ans✓✓✓ T
9 Principle of Mobile Marketing Ans✓✓✓ 1. Personal
2. Always Carried
3. Always On
4. Built-in Payment System
5. Available at Point of Creative Inspiration
6. Accurate Audience Measurement
7. Social Context
8. Augmented Reality
9. Digital Interface
A download or Flash file is not defined as a page. T/F Ans✓✓✓ False; both can be
defined as pages
A view is considered a view on FB when _____________________ Ans✓✓✓ it
runs for at least 3 seconds
Analytics Questions Ans✓✓✓ - What has happened? What have users done?
- Why have actions been taken?
- What should be done to optimize?
verified answers
____ million users visit FB video platform every day Ans✓✓✓ 75
_____ of all adults use YouTube Ans✓✓✓ 74% or roughly 3/4
_______ brand impressions people face each day Ans✓✓✓ 3,000
____% of B2B decision makers use YouTube to research purchase Ans✓✓✓ 51%
___% of adults who are online use email Ans✓✓✓ 92%
___% of all consumer web traffic will be videos Ans✓✓✓ 80
___% of all videos published are _______ long Ans✓✓✓ 56%; less than 2 minutes
___% of all web traffic is mobile Ans✓✓✓ 55%
___% of B2B marketers say email is their most effective channel in terms of
revenue generation Ans✓✓✓ 59%
___% of consumers indicate that they're willing to share videos with their friends
and peers Ans✓✓✓ 83
,___% of consumers state that video increases the chance they'll purchase a
product via mobile Ans✓✓✓ 40
___% of consumers would prefer watching a video to solve product related
problems as opposed to dealing with a person Ans✓✓✓ 68
___% of Facebook videos are watched without ___________ Ans✓✓✓ 85%;
Sound
___% of IG users watch buy a product from a video ad Ans✓✓✓ 72
___% of millennials find video helpful for comparison shopping Ans✓✓✓ 74
___% of people use their email on a daily basis Ans✓✓✓ 61%
___% of people who are primary visual learners Ans✓✓✓ 65%
___% of the US internet audience watches online videos Ans✓✓✓ 85
___% view rate from LinkedIn video campaigns Ans✓✓✓ 82
# of unique mobile internet users in 2020 Ans✓✓✓ 4.28 Billion
4 most common video types Ans✓✓✓ 1. Explainers
2. Product Demos
, 3. How-To
4. Testimonials
88% of smartphone owners use their phone while driving. T/F Ans✓✓✓ T
9 Principle of Mobile Marketing Ans✓✓✓ 1. Personal
2. Always Carried
3. Always On
4. Built-in Payment System
5. Available at Point of Creative Inspiration
6. Accurate Audience Measurement
7. Social Context
8. Augmented Reality
9. Digital Interface
A download or Flash file is not defined as a page. T/F Ans✓✓✓ False; both can be
defined as pages
A view is considered a view on FB when _____________________ Ans✓✓✓ it
runs for at least 3 seconds
Analytics Questions Ans✓✓✓ - What has happened? What have users done?
- Why have actions been taken?
- What should be done to optimize?
