MGT 6311 Week 1 questions with verified answers
. A common tool for assessing the macro level of context is Ans✓✓✓ PESTEL
Analysis.
. A Competitive Matrix is Ans✓✓✓ an analysis tool that captures elements such
as the features and benefits provided by your organization's competitors
5 c's Ans✓✓✓ customers, competitors, collaborators, the company, and context
a company's website is Ans✓✓✓ a core foundational element for communicating
value, benerating interest in leads, engaging with customers and prospects,
tracking consumer and customer insights and so on. It exists however within an
ecosystem of platforms and traffic drivers that are designed to achieve the
company's business goals as efficiently and as effectively as possible.
Acquisition Ans✓✓✓ is where we convert a prospect into a customer, meaning
they are actually using our offerings
Awareness Ans✓✓✓ is simply creating an identification moment in a customer's
mind
buyers journey, moving through three primary stages Ans✓✓✓ discovery,
consideration and decision
collaborators Ans✓✓✓ raw material suppliers, distributors, marketing agencies,
and 3rd party retailer
, consumer generated content, also know in the industry by its acronym CGC
Ans✓✓✓ accounts for the majority of all content on the internet. In formats such
as user reviews, social posts, blogs, and videos.
context Ans✓✓✓ translates to the environment in which the company operates.
And its associated elements such as regulations or laws, economic conditions,
cultural norms and technological factors
Customer Marketing Model Ans✓✓✓ Creating awareness,
Interest and engagement,
Acquisition,
Customer segmentation,
Customer retention,
Support and Advocacy
Customer profiles or personas Ans✓✓✓ are semi fictional depictions of your
target audience. Most organizations that build customer personas have more
than one.
Customer retention Ans✓✓✓ is where we're focused on convincing existing
customers to purchase again
Customer segmentation Ans✓✓✓ is where we are beginning to differentiate
between customer segments and market to them accordingly
digital marketing Ans✓✓✓ defined as utilizing the internet and other digital
channels to drive demand for products and services
. A common tool for assessing the macro level of context is Ans✓✓✓ PESTEL
Analysis.
. A Competitive Matrix is Ans✓✓✓ an analysis tool that captures elements such
as the features and benefits provided by your organization's competitors
5 c's Ans✓✓✓ customers, competitors, collaborators, the company, and context
a company's website is Ans✓✓✓ a core foundational element for communicating
value, benerating interest in leads, engaging with customers and prospects,
tracking consumer and customer insights and so on. It exists however within an
ecosystem of platforms and traffic drivers that are designed to achieve the
company's business goals as efficiently and as effectively as possible.
Acquisition Ans✓✓✓ is where we convert a prospect into a customer, meaning
they are actually using our offerings
Awareness Ans✓✓✓ is simply creating an identification moment in a customer's
mind
buyers journey, moving through three primary stages Ans✓✓✓ discovery,
consideration and decision
collaborators Ans✓✓✓ raw material suppliers, distributors, marketing agencies,
and 3rd party retailer
, consumer generated content, also know in the industry by its acronym CGC
Ans✓✓✓ accounts for the majority of all content on the internet. In formats such
as user reviews, social posts, blogs, and videos.
context Ans✓✓✓ translates to the environment in which the company operates.
And its associated elements such as regulations or laws, economic conditions,
cultural norms and technological factors
Customer Marketing Model Ans✓✓✓ Creating awareness,
Interest and engagement,
Acquisition,
Customer segmentation,
Customer retention,
Support and Advocacy
Customer profiles or personas Ans✓✓✓ are semi fictional depictions of your
target audience. Most organizations that build customer personas have more
than one.
Customer retention Ans✓✓✓ is where we're focused on convincing existing
customers to purchase again
Customer segmentation Ans✓✓✓ is where we are beginning to differentiate
between customer segments and market to them accordingly
digital marketing Ans✓✓✓ defined as utilizing the internet and other digital
channels to drive demand for products and services
