©THEBRIGHT 2025 ALL RIGHTS RESERVED 11:12 AM A+
C954 Exam Questions And Answers |Latest
2025 | Guaranteed Pass
A company has tasked the IT manager with installing communication e-business tools.
Which unified communication component will provide real-time responses?
A. Email
B. Webinar
C. Instant messaging
D. Podcasting - Answer✔C. Instant messaging
A company needs to manage the creation, storage, editing, and publication of its website
content. It needs a tool that includes web-based publishing, search, navigation, and indexing to
organize information.
Which tool should the company use?
A. Customer relationship management
B. Enterprise resource planning
C. IT incident management
D. Content management system - Answer✔D. Content management system
Which software allows a company to track its end users' shopping and buying behaviors to help
increase loyalty, retention, and profits?
A. Customer relationship management
B. Content management system
1|Page
, ©THEBRIGHT 2025 ALL RIGHTS RESERVED 11:12 AM A+
C. Enterprise resource planning
D. Suite ticketing - Answer✔A. Customer relationship management
A marketing department has a goal to increase customer satisfaction.
Which two primary operational customer relationship management (CRM) technologies can
help achieve this goal?
Choose 2 answers.
A. List generator
B. Cross-selling or upselling
C. Uplift modeling
D. Data mining - Answer✔A. List generator
B. Cross-selling or upselling
What is used in IT to identify and analyze daily business activities such as payroll?
A. Executive information systems
B. Managerial support systems
C. Transaction processing systems
D. Decision support systems - Answer✔C. Transaction processing systems
A company wants to bring production closer to customers, eliminating steps in the supply chain
by using inexpensive types of hardware business tools.
Which item best promotes mass customization, small production batches, and consumable
inventory and also allows customer feedback?
A. RFID tags
B. Drones
C. Robotics
D. 3D printers - Answer✔D. 3D printers
2|Page
, ©THEBRIGHT 2025 ALL RIGHTS RESERVED 11:12 AM A+
What are two core components of enterprise resource planning (ERP)??Choose 2 answers.
A. Accounting
B. Business intelligence
C. Finance
D. Customer relationship management - Answer✔A. Accounting
C. Finance
What are two extended enterprise resource planning (ERP) components???Choose 2 answers.
A. Accounting
B. Business intelligence
C. Finance
D. Customer relationship management - Answer✔B. Business intelligence
D. Customer relationship management
What is a function of analytical customer relationship management (CRM)?
A. It supports back-office operations and strategic analysis, and it includes all systems that do
not deal directly with the customers.
B. It is used to create list generators, manage campaigns, and aid in cross-selling and upselling.
C. It supports traditional transactional processing for day-to-day front-office operations or
systems that deal directly with the customers.
D. It connects disparate systems. - Answer✔A. It supports back-office operations and strategic
analysis, and it includes all systems that do not deal directly with the customers.
Organizations are discovering a wave of other key business areas where it is beneficial to take
advantage of building strong relationships.
Which emerging areas in customer relationship management (CRM) include other relationship
management tools?
A. Supplier relationship management (SRM), partner relationship management (PRM), and
employee relationship management (ERM)
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, ©THEBRIGHT 2025 ALL RIGHTS RESERVED 11:12 AM A+
B. Stable relationship management (SRM), permanent relationship management (PRM), and
existing relationship management (ERM)
C. Collaborative relationship management (CRM), data relationship management (DRM), and
analysis relationship management (ARM)
D. Relationship integration set (RIS), data relationship management (DRM), and relationship
transaction processing (RTP) - Answer✔A. Supplier relationship management (SRM), partner
relationship management (PRM), and employee relationship management (ERM)
Why would a project require an executive sponsor according to the Project Management
Institute (PMI)?
A. To communicate project information to stakeholders
B. To provide financial resources for a project
C. To define specifications for the product or output of the project and to manage scope
D. To define all project roles and responsibilities - Answer✔B. To provide financial resources for
a project
What is a program evaluation and review technique (PERT) chart?
A. A graphical network model that depicts a project's tasks and the relationships between those
tasks
B. A simple bar chart that lists project tasks vertically against the project's time frame, listed
horizontally
C. A trigger that enables a project manager to close a project prior to completion
D. The longest stretch of dependent activities, measuring these activities from start to finish -
Answer✔A. A graphical network model that depicts a project's tasks and the relationships
between those tasks
Which factor is a primary reason for project failure?
A. Lack of capital
B. Faulty data
C. The balance of the triple constraints
4|Page
C954 Exam Questions And Answers |Latest
2025 | Guaranteed Pass
A company has tasked the IT manager with installing communication e-business tools.
Which unified communication component will provide real-time responses?
A. Email
B. Webinar
C. Instant messaging
D. Podcasting - Answer✔C. Instant messaging
A company needs to manage the creation, storage, editing, and publication of its website
content. It needs a tool that includes web-based publishing, search, navigation, and indexing to
organize information.
Which tool should the company use?
A. Customer relationship management
B. Enterprise resource planning
C. IT incident management
D. Content management system - Answer✔D. Content management system
Which software allows a company to track its end users' shopping and buying behaviors to help
increase loyalty, retention, and profits?
A. Customer relationship management
B. Content management system
1|Page
, ©THEBRIGHT 2025 ALL RIGHTS RESERVED 11:12 AM A+
C. Enterprise resource planning
D. Suite ticketing - Answer✔A. Customer relationship management
A marketing department has a goal to increase customer satisfaction.
Which two primary operational customer relationship management (CRM) technologies can
help achieve this goal?
Choose 2 answers.
A. List generator
B. Cross-selling or upselling
C. Uplift modeling
D. Data mining - Answer✔A. List generator
B. Cross-selling or upselling
What is used in IT to identify and analyze daily business activities such as payroll?
A. Executive information systems
B. Managerial support systems
C. Transaction processing systems
D. Decision support systems - Answer✔C. Transaction processing systems
A company wants to bring production closer to customers, eliminating steps in the supply chain
by using inexpensive types of hardware business tools.
Which item best promotes mass customization, small production batches, and consumable
inventory and also allows customer feedback?
A. RFID tags
B. Drones
C. Robotics
D. 3D printers - Answer✔D. 3D printers
2|Page
, ©THEBRIGHT 2025 ALL RIGHTS RESERVED 11:12 AM A+
What are two core components of enterprise resource planning (ERP)??Choose 2 answers.
A. Accounting
B. Business intelligence
C. Finance
D. Customer relationship management - Answer✔A. Accounting
C. Finance
What are two extended enterprise resource planning (ERP) components???Choose 2 answers.
A. Accounting
B. Business intelligence
C. Finance
D. Customer relationship management - Answer✔B. Business intelligence
D. Customer relationship management
What is a function of analytical customer relationship management (CRM)?
A. It supports back-office operations and strategic analysis, and it includes all systems that do
not deal directly with the customers.
B. It is used to create list generators, manage campaigns, and aid in cross-selling and upselling.
C. It supports traditional transactional processing for day-to-day front-office operations or
systems that deal directly with the customers.
D. It connects disparate systems. - Answer✔A. It supports back-office operations and strategic
analysis, and it includes all systems that do not deal directly with the customers.
Organizations are discovering a wave of other key business areas where it is beneficial to take
advantage of building strong relationships.
Which emerging areas in customer relationship management (CRM) include other relationship
management tools?
A. Supplier relationship management (SRM), partner relationship management (PRM), and
employee relationship management (ERM)
3|Page
, ©THEBRIGHT 2025 ALL RIGHTS RESERVED 11:12 AM A+
B. Stable relationship management (SRM), permanent relationship management (PRM), and
existing relationship management (ERM)
C. Collaborative relationship management (CRM), data relationship management (DRM), and
analysis relationship management (ARM)
D. Relationship integration set (RIS), data relationship management (DRM), and relationship
transaction processing (RTP) - Answer✔A. Supplier relationship management (SRM), partner
relationship management (PRM), and employee relationship management (ERM)
Why would a project require an executive sponsor according to the Project Management
Institute (PMI)?
A. To communicate project information to stakeholders
B. To provide financial resources for a project
C. To define specifications for the product or output of the project and to manage scope
D. To define all project roles and responsibilities - Answer✔B. To provide financial resources for
a project
What is a program evaluation and review technique (PERT) chart?
A. A graphical network model that depicts a project's tasks and the relationships between those
tasks
B. A simple bar chart that lists project tasks vertically against the project's time frame, listed
horizontally
C. A trigger that enables a project manager to close a project prior to completion
D. The longest stretch of dependent activities, measuring these activities from start to finish -
Answer✔A. A graphical network model that depicts a project's tasks and the relationships
between those tasks
Which factor is a primary reason for project failure?
A. Lack of capital
B. Faulty data
C. The balance of the triple constraints
4|Page
