Table of contents
1 Introduction
2. UNDERSTANDING KEY ASPECTS OF THE FOUR-STEP MODEL
3. THE PUBLIC RELATIONS PROGRAMME AND CAMPAIGN
4. FINAL EVALUATION: SUMMATIVE
5. CONCLUSION
6 References
, 1 Introduction
This assessment focuses on the development of a public relations campaign aimed at addressing the
alarming increase in road fatalities during the festive season in South Africa. As the country faces a
rise in accidents caused by reckless driving behaviors such as speeding, drunk driving, and fatigue,
there is an urgent need for an effective public awareness campaign. The primary goal of the
campaign is to educate South African drivers about the importance of safe and vigilant driving to
reduce accidents and fatalities.
2. UNDERSTANDING KEY ASPECTS OF THE FOUR-STEP MODEL
2.1.1. - C.
2.1.2. - D.
2.1.3. - A.
2.1.4. - E.
2.1.5. - B.
2.1.6. - G.
2.1.7. - J.
2.1.8. - I.
2.1.9. - G.
2.1.10. - F.
3. THE PUBLIC RELATIONS PROGRAMME AND CAMPAIGN
Defining the Problem
The problem in this public relations campaign is the high number of road accidents and fatalities
during the festive season in South Africa. Despite ongoing efforts by the transport ministry to raise
awareness and enforce road safety measures, the number of deaths continues to rise. The primary
causes of these accidents are linked to human behavior, such as reckless driving, speeding, drunk
driving, fatigue, and jaywalking. These behaviors persist even in the face of public pleas, warnings,
and law enforcement actions.
1 Introduction
2. UNDERSTANDING KEY ASPECTS OF THE FOUR-STEP MODEL
3. THE PUBLIC RELATIONS PROGRAMME AND CAMPAIGN
4. FINAL EVALUATION: SUMMATIVE
5. CONCLUSION
6 References
, 1 Introduction
This assessment focuses on the development of a public relations campaign aimed at addressing the
alarming increase in road fatalities during the festive season in South Africa. As the country faces a
rise in accidents caused by reckless driving behaviors such as speeding, drunk driving, and fatigue,
there is an urgent need for an effective public awareness campaign. The primary goal of the
campaign is to educate South African drivers about the importance of safe and vigilant driving to
reduce accidents and fatalities.
2. UNDERSTANDING KEY ASPECTS OF THE FOUR-STEP MODEL
2.1.1. - C.
2.1.2. - D.
2.1.3. - A.
2.1.4. - E.
2.1.5. - B.
2.1.6. - G.
2.1.7. - J.
2.1.8. - I.
2.1.9. - G.
2.1.10. - F.
3. THE PUBLIC RELATIONS PROGRAMME AND CAMPAIGN
Defining the Problem
The problem in this public relations campaign is the high number of road accidents and fatalities
during the festive season in South Africa. Despite ongoing efforts by the transport ministry to raise
awareness and enforce road safety measures, the number of deaths continues to rise. The primary
causes of these accidents are linked to human behavior, such as reckless driving, speeding, drunk
driving, fatigue, and jaywalking. These behaviors persist even in the face of public pleas, warnings,
and law enforcement actions.
