Spring 2024 Data Analytics Assignment #5 Instructions
Executive Summary & Future Research
In this assignment, you will craft two missing components, the Executive Summary and the
Future Research section, based on an analysis report.
Prompt
The dataset used in the research contains information from a survey given to UT students by
Brainstorm Media, an advertising agency. The CEO would like to start marketing to university
students. They tasked you with the role to investigate survey information of students to
understand characteristics of the students. This information will be presented at a meeting to
determine the best plan of action for their next advertising campaign.
The report containing all the data analyses and interpretations is found in the file named Data
Analytics Assignment 5 Body Sp2024 v1.0.docx. Do not include this in your submitted
document.
You are to:
1) Craft an Executive Summary of the analyses (Video help for creating the executive
summary). This will have the main reason for the research, summary of key finding(s) in
the report, and an immediate actionable suggestion based directly from the research. It
should be around 5-8 complete sentences (5 points).
2) Craft a Future Research closing section that will act as a guide for the next step in the
research. This is where you can briefly pitch your ideas and discuss possible future
research avenues of data to collect and/or analyses to perform. It should be around 4-5
complete sentences (5 points).
Use the last page as a guide for the document you will submit to Canvas for this assignment.
The description of the assignment in Canvas also has information about these two components.
Typically, the Executive Summary is one, if not the first, section of a report. It acts as an
abbreviated yet concise version of the full report.
The Future Research, even though at the end of a report, is not designed as a traditional
conclusion but as a place to start a dialogue for potential continuation or expansion of the
research.
1
Executive Summary & Future Research
In this assignment, you will craft two missing components, the Executive Summary and the
Future Research section, based on an analysis report.
Prompt
The dataset used in the research contains information from a survey given to UT students by
Brainstorm Media, an advertising agency. The CEO would like to start marketing to university
students. They tasked you with the role to investigate survey information of students to
understand characteristics of the students. This information will be presented at a meeting to
determine the best plan of action for their next advertising campaign.
The report containing all the data analyses and interpretations is found in the file named Data
Analytics Assignment 5 Body Sp2024 v1.0.docx. Do not include this in your submitted
document.
You are to:
1) Craft an Executive Summary of the analyses (Video help for creating the executive
summary). This will have the main reason for the research, summary of key finding(s) in
the report, and an immediate actionable suggestion based directly from the research. It
should be around 5-8 complete sentences (5 points).
2) Craft a Future Research closing section that will act as a guide for the next step in the
research. This is where you can briefly pitch your ideas and discuss possible future
research avenues of data to collect and/or analyses to perform. It should be around 4-5
complete sentences (5 points).
Use the last page as a guide for the document you will submit to Canvas for this assignment.
The description of the assignment in Canvas also has information about these two components.
Typically, the Executive Summary is one, if not the first, section of a report. It acts as an
abbreviated yet concise version of the full report.
The Future Research, even though at the end of a report, is not designed as a traditional
conclusion but as a place to start a dialogue for potential continuation or expansion of the
research.
1
