C201 Pre-assessment Exam Reviewed
Questions and Answers Latest 2025/2026
GRADED A+
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - CORRECT
ANSWER-Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? - CORRECT ANSWER-Increased number of direct reports per manager
Which two key elements does an effective organization include? - CORRECT ANSWER-
Human interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? -
CORRECT ANSWER-It established a direct flow of authority
A company might divide itself into smaller groups that best match the types of
customers it service. this is an example of - CORRECT ANSWER-Departmentalization
Which primary driver does management use for an organization's structure? -
CORRECT ANSWER-Achievement of company goals
, Which step in the organizing process results in management group work activities into
units within the organization? - CORRECT ANSWER-Departmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sits. Which type of competitive advantage is this
company leveraging? - CORRECT ANSWER-Product
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and special
sales? - CORRECT ANSWER-Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - CORRECT ANSWER-When demand for the
product is driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign? - CORRECT ANSWER-An affinity program
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - CORRECT
ANSWER-Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3
answers. - CORRECT ANSWER-Target Market, Sales revenue goals, Plan
implementation timeline (not on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3
answers - CORRECT ANSWER-Race and ethnicity, Income, Household size
Questions and Answers Latest 2025/2026
GRADED A+
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - CORRECT
ANSWER-Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? - CORRECT ANSWER-Increased number of direct reports per manager
Which two key elements does an effective organization include? - CORRECT ANSWER-
Human interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? -
CORRECT ANSWER-It established a direct flow of authority
A company might divide itself into smaller groups that best match the types of
customers it service. this is an example of - CORRECT ANSWER-Departmentalization
Which primary driver does management use for an organization's structure? -
CORRECT ANSWER-Achievement of company goals
, Which step in the organizing process results in management group work activities into
units within the organization? - CORRECT ANSWER-Departmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sits. Which type of competitive advantage is this
company leveraging? - CORRECT ANSWER-Product
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and special
sales? - CORRECT ANSWER-Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - CORRECT ANSWER-When demand for the
product is driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign? - CORRECT ANSWER-An affinity program
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - CORRECT
ANSWER-Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3
answers. - CORRECT ANSWER-Target Market, Sales revenue goals, Plan
implementation timeline (not on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3
answers - CORRECT ANSWER-Race and ethnicity, Income, Household size
