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Google Analytics Certification Study Guide 2025/2026

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This comprehensive study guide is designed to help individuals prepare for the Google Analytics Certification exam with confidence. Covering essential topics such as data collection, tracking implementation, audience segmentation, reporting, and performance analysis, this guide simplifies complex concepts into easy-to-understand explanations. With step-by-step instructions, real-world examples, and practice questions, users can develop a strong understanding of Google Analytics tools and best practices. Whether you are a digital marketer, business owner, or data analyst, this resource ensures thorough preparation for passing the certification exam and mastering data-driven decision-making.

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Google_Analytics_Certification_Examination_Study_
Guide_2025_2026
1. Using tracking code, Google Analytics can report on - E-commerce platforms
data from which systems? - Mobile Applications
- Online point-of-sales sys-
- E-commerce platforms tems
- Mobile Applications
- Online point-of-sales systems
- Systems not connected to the Internet

2. To collect data using Google Analytics, which steps - Create an Analytics ac-
must be completed?(select all answers that apply) count
- Add Analytics tracking
- Install Google Analytics desktop software code to each webpage
- Create an Analytics account
- Add Analytics tracking code to each webpage
- Download the Analytics app

3. The Analytics tracking code can collect which of the - Language the browser is
following?(select all answers that apply) set to
- Type of browser
- Language the browser is set to - Device and operating sys-
- Type of browser tem
- User's favorite website
- Device and operating system

4. When will Google Analytics end a session by default? -When a user is inactive on
your site for 30 minutes or
-After 30 minutes, regardless of user activity on your more or closes a browser
website window
-Once the user opens another browser window
-When a user is inactive on your site for 30 minutes
or more or closes a browser window
-At noon every day




,5. Once Google Analytics processes data, it's stored in a True
database where it can't be modi�ed.

True
False

6. Which represents the hierarchical structure of a -Account > Property > View
Google Analytics account from top to bottom?

-View > Account > Property
-Property > Account > View
-Account > View > Property
-Account > Property > View

7. A user with "edit" permissions at the Account level will Property
automatically have "edit" permissions at which other View
levels?
(select all answers that apply)

User
Property
View
Product

8. To locate a property's Analytics tracking code, which Admin > Tracking Info >
sequence of steps should be followed? Tracking Code

Admin > Tracking Code > Tracking Info
Admin > Tracking Info > Tracking Code
Reports > Audience > Tracking Code
Audience Reports > Settings > Tracking Code

9.



, To use Analytics to collect website data, what must be Google Analytics tracking
added to the website page HTML? code

Google campaign parameters
Google Analytics terms and conditions
Google Analytics tracking code
A permissions button

10. Where should the Analytics tracking code be placed in -Immediately after the
the HTML of a webpage to collect data? opening <head> tag of your
website
-Immediately after the opening <head> tag of your
website
-Immediately before the closing </head> tag of your
website
-Immediately after the opening <body> tag of your
website
-Immediately before the closing </body> tag of your
website

11. When a new view is created, what data will be includ- Data from after the view was
ed? created

Data from before the view was created
Data from after the view was created
Data from before and after the view was created
No data

12. A deleted view can be recovered by account adminis- 35
trators within how many days?

35
65

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Uploaded on
March 28, 2025
Number of pages
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Written in
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Type
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