Cpm Practice Test Questions And
Answers With Verified Solutions 100%
Correct Rated A+ Newly Updated 2025
1. Commercialization is the process of withdrawing a new product from the
market.
False
(Commercialization is the process of introducing a new product to the
market, not withdrawing it.)
2. Primary research is NOT __________.
Collection of data from competitor websites
3. Go To Market is a major decision point in the phase/gate model.
True
4. Sales Tools are a key deliverable in marketing.
False
(Sales tools are important, but not always a key deliverable in marketing.)
5. Conducting research is a guide to action based on reality.
True
6. Where is secondary research found?
Customer Interviews
7. Interest and exchange rates with funding, grants, and initiatives are all part
of the Political characteristics in the PEST analysis.
, False
(They are part of the Economic characteristics of PEST analysis.)
8. A phase is described as __________.
A stage, consisting of concurrent, prescribed activities
9. A business model is a framework that describes the rationale of how an
organization creates, delivers, and captures value.
True
10. Compelling messages consist of______
Features and benefits
11. Ethical issues are part of the Social aspect in the PEST analysis.
True
12. Stretching the product line lengthens it beyond the current range, and it
can be upwards and/or downwards.
True
13. Pick which product mix decision answers this question: How closely
related are the various product lines?
Consistency
14. What type of qualitative research answers the question "how is the
product used?"
Observation
Answers With Verified Solutions 100%
Correct Rated A+ Newly Updated 2025
1. Commercialization is the process of withdrawing a new product from the
market.
False
(Commercialization is the process of introducing a new product to the
market, not withdrawing it.)
2. Primary research is NOT __________.
Collection of data from competitor websites
3. Go To Market is a major decision point in the phase/gate model.
True
4. Sales Tools are a key deliverable in marketing.
False
(Sales tools are important, but not always a key deliverable in marketing.)
5. Conducting research is a guide to action based on reality.
True
6. Where is secondary research found?
Customer Interviews
7. Interest and exchange rates with funding, grants, and initiatives are all part
of the Political characteristics in the PEST analysis.
, False
(They are part of the Economic characteristics of PEST analysis.)
8. A phase is described as __________.
A stage, consisting of concurrent, prescribed activities
9. A business model is a framework that describes the rationale of how an
organization creates, delivers, and captures value.
True
10. Compelling messages consist of______
Features and benefits
11. Ethical issues are part of the Social aspect in the PEST analysis.
True
12. Stretching the product line lengthens it beyond the current range, and it
can be upwards and/or downwards.
True
13. Pick which product mix decision answers this question: How closely
related are the various product lines?
Consistency
14. What type of qualitative research answers the question "how is the
product used?"
Observation
