Aipmm Certified Product Manager Exam
Prep (Goods And Services Module)
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Product
A good or service offered by an organization, providing a bundle of both objective
and subjective benefits to the user.
Goods
Physical products that can be durable, nondurable, or finished. These are contrasted
with services based on tangibility.
Durable Goods
Physical products that are used over an extended period of time, typically made of
materials like metal, wood, or hard plastic.
Nondurable Goods
Perishable goods with a short life span. These items are often made from materials
other than metal, wood, or hard plastic.
Finished Goods
Goods that are ready for immediate sale and do not require further processing.
Consumer Products
A broad category of products purchased by final consumers for personal
consumption. This includes:
, Convenience Products: Frequently purchased, low-priced items that are
sold using mass advertising and found in many locations.
Examples: Packaged salads, toilet paper rolls.
Shopping Products: Purchased less frequently, these are higher-priced and
require comparison shopping.
Examples: Cars, homes.
Specialty Products: Purchased infrequently, often requiring special effort.
They are usually high-priced with unique features and brand identification.
Example: Air Jordan 1 Origin Story shoes.
Unsought Products: Products that consumers do not actively think about
until needed, often purchased in emergencies.
Examples: Caskets, fire extinguishers.
Industrial Products
Products purchased for further processing or business operations, including:
Materials/Parts: Raw materials or parts used in the creation of other goods.
Examples: Chemicals, steel, lumber, grain.
Capital Items: Expensive, long-lasting products used in production or
operations, often requiring technical knowledge.
Examples: Industrial robots, networking technology.
Supplies/Services: Items necessary for production but not used directly in it.
These are consumables needed to maintain operations.
Examples: Brooms, lubricating oil, printer paper.
Organizations (Product)
Products offered by both profit and non-profit organizations.
Examples: Businesses, schools, churches.
Persons (Product)
Prep (Goods And Services Module)
Questions And Answers Guaranteed
Success!!!
Product
A good or service offered by an organization, providing a bundle of both objective
and subjective benefits to the user.
Goods
Physical products that can be durable, nondurable, or finished. These are contrasted
with services based on tangibility.
Durable Goods
Physical products that are used over an extended period of time, typically made of
materials like metal, wood, or hard plastic.
Nondurable Goods
Perishable goods with a short life span. These items are often made from materials
other than metal, wood, or hard plastic.
Finished Goods
Goods that are ready for immediate sale and do not require further processing.
Consumer Products
A broad category of products purchased by final consumers for personal
consumption. This includes:
, Convenience Products: Frequently purchased, low-priced items that are
sold using mass advertising and found in many locations.
Examples: Packaged salads, toilet paper rolls.
Shopping Products: Purchased less frequently, these are higher-priced and
require comparison shopping.
Examples: Cars, homes.
Specialty Products: Purchased infrequently, often requiring special effort.
They are usually high-priced with unique features and brand identification.
Example: Air Jordan 1 Origin Story shoes.
Unsought Products: Products that consumers do not actively think about
until needed, often purchased in emergencies.
Examples: Caskets, fire extinguishers.
Industrial Products
Products purchased for further processing or business operations, including:
Materials/Parts: Raw materials or parts used in the creation of other goods.
Examples: Chemicals, steel, lumber, grain.
Capital Items: Expensive, long-lasting products used in production or
operations, often requiring technical knowledge.
Examples: Industrial robots, networking technology.
Supplies/Services: Items necessary for production but not used directly in it.
These are consumables needed to maintain operations.
Examples: Brooms, lubricating oil, printer paper.
Organizations (Product)
Products offered by both profit and non-profit organizations.
Examples: Businesses, schools, churches.
Persons (Product)
