Certified AI Associate Exam Questions
and Answers 100% Pass
Which type of bias imposes a system's values on others?
A. Association
B. Automation
C. Societal - ✔✔C. Societal
A sales manager wants to improve their processes using AI in Salesforce. Which
application of AI be the most beneficial?
A. Lead Scoring and opportunity forecasting
B. Data Modeling and Management
C. Sales dashboards and reporting - ✔✔A. Lead scoring and opportunity forecasting
What is the most likely impact that high quality data will have on customer
relationships?
A. Improved customer trust and satisfaction
B. Increased brand loyalty
© EMILY CHARLENE YEAR 2025-2026, ALL RIGHTS RESERVED 1
,C. Higher customer acquisition costs. - ✔✔A. Improved customer trust and satisfaction.
What are the key components of the data quality standard?
A. Accuracy, Completeness, Consistency
B. Reviewing, Updating, Archiving
C. Naming, Formatting, Monitoring. - ✔✔A. Accuracy, Completeness, Consistency
What is the role of Salesforce's Trusted AI Principles in the context of CRM systems?
A. Outlining the technical specifications for AI Integration
B. Providing a framework for AI data model accuracy
C. Guiding ethical and responsible use of AI - ✔✔C. Guiding ethical and responsible
use of AI.
What is a benefit of data quality and transparency as it pertains to bias in generative AI?
A. Chances of bias are aggravated.
B. Chances of bias are removed.
C. Chances of bias are mitigated. - ✔✔C. Chances of bias are mitigated.
A business analyst (BA) wants to improve business by enhancing their sales processes
and customer support. Which applications should the BA use to meet their needs?
A. Sales data cleansing and customer support data governance.
© EMILY CHARLENE YEAR 2025-2026, ALL RIGHTS RESERVED 2
, B. Machine learning models and chatbot predictions
C. Lead scoring, opportunity forecasting, and case classification. - ✔✔C. Lead scoring,
opportunity forecasting, and case classification.
How does AI within CRM help sales representatives better understand previous
customer interactions?
A. Creates, localizes, and translates product descriptions
B. Provides call summaries
C. Triggers personalized service replies - ✔✔B. Provides call summaries
Why is it critical to consider privacy concerns when dealing with AI and CRM data?
A. Ensures compliance with laws and regulations
B. Confirms the data is accessible to all users
C. Increases the volume of data collected - ✔✔A. Ensures compliance with laws and
regulations
A data quality expert at Cloud Kicks wants to ensure that each new contact contains at
least an email address or phone number. Which feature should they use to accomplish
this?
A. Validation rule
B. Autofill
C. Duplicate matching rule - ✔✔A. Validation rule
© EMILY CHARLENE YEAR 2025-2026, ALL RIGHTS RESERVED 3
and Answers 100% Pass
Which type of bias imposes a system's values on others?
A. Association
B. Automation
C. Societal - ✔✔C. Societal
A sales manager wants to improve their processes using AI in Salesforce. Which
application of AI be the most beneficial?
A. Lead Scoring and opportunity forecasting
B. Data Modeling and Management
C. Sales dashboards and reporting - ✔✔A. Lead scoring and opportunity forecasting
What is the most likely impact that high quality data will have on customer
relationships?
A. Improved customer trust and satisfaction
B. Increased brand loyalty
© EMILY CHARLENE YEAR 2025-2026, ALL RIGHTS RESERVED 1
,C. Higher customer acquisition costs. - ✔✔A. Improved customer trust and satisfaction.
What are the key components of the data quality standard?
A. Accuracy, Completeness, Consistency
B. Reviewing, Updating, Archiving
C. Naming, Formatting, Monitoring. - ✔✔A. Accuracy, Completeness, Consistency
What is the role of Salesforce's Trusted AI Principles in the context of CRM systems?
A. Outlining the technical specifications for AI Integration
B. Providing a framework for AI data model accuracy
C. Guiding ethical and responsible use of AI - ✔✔C. Guiding ethical and responsible
use of AI.
What is a benefit of data quality and transparency as it pertains to bias in generative AI?
A. Chances of bias are aggravated.
B. Chances of bias are removed.
C. Chances of bias are mitigated. - ✔✔C. Chances of bias are mitigated.
A business analyst (BA) wants to improve business by enhancing their sales processes
and customer support. Which applications should the BA use to meet their needs?
A. Sales data cleansing and customer support data governance.
© EMILY CHARLENE YEAR 2025-2026, ALL RIGHTS RESERVED 2
, B. Machine learning models and chatbot predictions
C. Lead scoring, opportunity forecasting, and case classification. - ✔✔C. Lead scoring,
opportunity forecasting, and case classification.
How does AI within CRM help sales representatives better understand previous
customer interactions?
A. Creates, localizes, and translates product descriptions
B. Provides call summaries
C. Triggers personalized service replies - ✔✔B. Provides call summaries
Why is it critical to consider privacy concerns when dealing with AI and CRM data?
A. Ensures compliance with laws and regulations
B. Confirms the data is accessible to all users
C. Increases the volume of data collected - ✔✔A. Ensures compliance with laws and
regulations
A data quality expert at Cloud Kicks wants to ensure that each new contact contains at
least an email address or phone number. Which feature should they use to accomplish
this?
A. Validation rule
B. Autofill
C. Duplicate matching rule - ✔✔A. Validation rule
© EMILY CHARLENE YEAR 2025-2026, ALL RIGHTS RESERVED 3
