ADOBE ANALYTICS BUSINESS
PRACTITIONER EXAM - JAVA SCRIPT
CODING AND VALIDATION Q&A
eVars are persistent. When do they expire? - Answer-When the expiration time or
event is reached as defined in the Admin Tools
Which of the following variables is reserved for Tracking Code? - Answer-
s.campaign
Within Reports and Analytics, which report serves as the root for all campaign
related information? - Answer-Tracking Code
What is the byte limitation for the campaign and eVar variables? - Answer-255 bytes
Which of the following options within Adobe Analytics allow you to group conversions
by categories and subcategories? - Answer-Classifications
Ideal report suite architecture? - Answer-Global pathing, Visitor deduplication,
eVar persistence
How do you resolve conflicting reporting requirements among divisions in the same
business - Answer-Assign a block of reports that are used the same way for all sites
and other reports can be used for division-specific needs
When would analysts use the Adobe Debugger? - Answer-When identifying Adobe
tags placed on a web page
What represents over 95% of the elements in the Adobe Analytics web beacon? -
Answer-Query string parameters
What data collection limitations apply to virtual report suites? - Answer-Real-time
reporting is unavailable, Unique values are limited to 500 thousand per report,
Segmenting data feeds is not possible
Which of the following are functions of global variables? - Answer-Tracking multiple
websites or domains, Capturing data in different languages, Converting currencies
during online transactions
The purpose of Marketing Cloud ID Service is to create a universal identifier that
visitors can use across all Adobe products. True or False? - Answer-True
What is the first step to ensure that the Marketing Cloud IDs are mapping
appropriately across solutions? - Answer-Use a packet analyzer in a web browser
debugger to look for request going to dpm.demdex.net
PRACTITIONER EXAM - JAVA SCRIPT
CODING AND VALIDATION Q&A
eVars are persistent. When do they expire? - Answer-When the expiration time or
event is reached as defined in the Admin Tools
Which of the following variables is reserved for Tracking Code? - Answer-
s.campaign
Within Reports and Analytics, which report serves as the root for all campaign
related information? - Answer-Tracking Code
What is the byte limitation for the campaign and eVar variables? - Answer-255 bytes
Which of the following options within Adobe Analytics allow you to group conversions
by categories and subcategories? - Answer-Classifications
Ideal report suite architecture? - Answer-Global pathing, Visitor deduplication,
eVar persistence
How do you resolve conflicting reporting requirements among divisions in the same
business - Answer-Assign a block of reports that are used the same way for all sites
and other reports can be used for division-specific needs
When would analysts use the Adobe Debugger? - Answer-When identifying Adobe
tags placed on a web page
What represents over 95% of the elements in the Adobe Analytics web beacon? -
Answer-Query string parameters
What data collection limitations apply to virtual report suites? - Answer-Real-time
reporting is unavailable, Unique values are limited to 500 thousand per report,
Segmenting data feeds is not possible
Which of the following are functions of global variables? - Answer-Tracking multiple
websites or domains, Capturing data in different languages, Converting currencies
during online transactions
The purpose of Marketing Cloud ID Service is to create a universal identifier that
visitors can use across all Adobe products. True or False? - Answer-True
What is the first step to ensure that the Marketing Cloud IDs are mapping
appropriately across solutions? - Answer-Use a packet analyzer in a web browser
debugger to look for request going to dpm.demdex.net
