CEA International Marketing Final
(new) |107 Questions and Answers
d.) exporting - -Which is the most traditional and well-established form of
operating in foreign markets?
a.) franchising
b.) joint venture
c.) importing
d.) exporting
- d.) a manufacturer uses independent export organizations located in its
own country - -Indirect export occurs when:
a.) an independent company sells on to the customers on behalf of the
manufacturer
b.) a representative of foreign buyers is located in the exporter's home
country
c.) the manufacturer sells directly to an importer, agent, or distributor
located in the foreign market
d.) a manufacturer uses independent export organizations located in its own
country
- d.) selling to export commission houses - -Small organizations find that
_____________________ is the easiest method of obtaining foreign sales.
a.) using trading companies
b.) barter
c.) piggybacking
d.) selling to export commission houses
- b.) licensing - -_____________________ is an ideal strategy for small
businesses with few financial and managerial resources for direct investment
abroad.
a.) a joint venture
b.) licensing
c.) offshoring
d.) a turnkey operation
- d.) two Venezuelan companies sharing ownership of a company in
Venezuela - -All of the following would be examples of international joint
ventures except _______________.
a.) two Japanese companies sharing ownership with an Australian company
in Panama
b.) a Danish company sharing ownership with a South African company in
South Africa
, c.) a government-owned company from China sharing ownership with an
Australian company in Panama
d.) two Venezuelan companies sharing ownership of a company in Venezuela
- a.) expropriation threats - -which of the following environmental factors
would most likely increase the risk for a firm that has established a fully
owned subsidiary in a country?
a.) expropriation threats
b.) unreliable distributors
c.) infrastructure weaknesses
d.) quality control issues
- c.) a foreign subsidiary is a local company owned and operated by a
foreign company under the laws of the host country - -In international
marketing, the main difference between a foreign branch and a foreign
subsidiary is:
a.) a foreign branch purchases the products to be sold from the parent
company at a price
b.) a foreign branch is a local company owned and operated by a foreign
company under the laws of the host country
c.) a foreign subsidiary is a local company owned and operated by a foreign
company under the laws of the host country
d.) a foreign subsidiary is an extension and legal part of the firm
- b.) brand equity - -The definition of __________________ is a set of brand
assets and liabilities that can be clustered into five categories: brand loyalty,
brand awareness, perceived quality, brand association, and other proprietary
brand assets.
a.) brand liability
b.) brand equity
c.) brand recognition
d.) brand trust
- c.) a form of cooperation between two or more brands - -Co-branding is:
a.) branding company name rather than product name
b.) coordinated branding
c.) a form of cooperation between two or more brands
d.) branding in cooperation with a commercial agency
- a.) commitment and trust, collaboration and mutuality of interest and
common purpose - -According to Gibbs (2005), mindshare can be broken
down into the following three drivers:
a.) commitment and trust, collaboration and mutuality of interest and
common purpose
b.) indirect export, direct export, and cooperative export
c.) inbound logistics, outbound logistics, and collaboration
(new) |107 Questions and Answers
d.) exporting - -Which is the most traditional and well-established form of
operating in foreign markets?
a.) franchising
b.) joint venture
c.) importing
d.) exporting
- d.) a manufacturer uses independent export organizations located in its
own country - -Indirect export occurs when:
a.) an independent company sells on to the customers on behalf of the
manufacturer
b.) a representative of foreign buyers is located in the exporter's home
country
c.) the manufacturer sells directly to an importer, agent, or distributor
located in the foreign market
d.) a manufacturer uses independent export organizations located in its own
country
- d.) selling to export commission houses - -Small organizations find that
_____________________ is the easiest method of obtaining foreign sales.
a.) using trading companies
b.) barter
c.) piggybacking
d.) selling to export commission houses
- b.) licensing - -_____________________ is an ideal strategy for small
businesses with few financial and managerial resources for direct investment
abroad.
a.) a joint venture
b.) licensing
c.) offshoring
d.) a turnkey operation
- d.) two Venezuelan companies sharing ownership of a company in
Venezuela - -All of the following would be examples of international joint
ventures except _______________.
a.) two Japanese companies sharing ownership with an Australian company
in Panama
b.) a Danish company sharing ownership with a South African company in
South Africa
, c.) a government-owned company from China sharing ownership with an
Australian company in Panama
d.) two Venezuelan companies sharing ownership of a company in Venezuela
- a.) expropriation threats - -which of the following environmental factors
would most likely increase the risk for a firm that has established a fully
owned subsidiary in a country?
a.) expropriation threats
b.) unreliable distributors
c.) infrastructure weaknesses
d.) quality control issues
- c.) a foreign subsidiary is a local company owned and operated by a
foreign company under the laws of the host country - -In international
marketing, the main difference between a foreign branch and a foreign
subsidiary is:
a.) a foreign branch purchases the products to be sold from the parent
company at a price
b.) a foreign branch is a local company owned and operated by a foreign
company under the laws of the host country
c.) a foreign subsidiary is a local company owned and operated by a foreign
company under the laws of the host country
d.) a foreign subsidiary is an extension and legal part of the firm
- b.) brand equity - -The definition of __________________ is a set of brand
assets and liabilities that can be clustered into five categories: brand loyalty,
brand awareness, perceived quality, brand association, and other proprietary
brand assets.
a.) brand liability
b.) brand equity
c.) brand recognition
d.) brand trust
- c.) a form of cooperation between two or more brands - -Co-branding is:
a.) branding company name rather than product name
b.) coordinated branding
c.) a form of cooperation between two or more brands
d.) branding in cooperation with a commercial agency
- a.) commitment and trust, collaboration and mutuality of interest and
common purpose - -According to Gibbs (2005), mindshare can be broken
down into the following three drivers:
a.) commitment and trust, collaboration and mutuality of interest and
common purpose
b.) indirect export, direct export, and cooperative export
c.) inbound logistics, outbound logistics, and collaboration
