inside LVMH certificate EXAM QUESTION
WITH ANSWERS 2025
Quel secteur d'activité de LVMH a généré la plus grande part des revenus en 2022 ? -
CORRECT ANSWERS-Mode et maroquinerie
Combien de magasins LVMH gère-t-il ? - CORRECT ANSWERS-5 600 magasins
Qu'est-ce qui n'est pas un facteur clé pour Selective Retailing Maisons ? - CORRECT
ANSWERS-Sélection de produits standard
Laquelle de ces Maisons est la plus ancienne ? - CORRECT ANSWERS-CHAUMET
Parmi les activités suivantes, laquelle ne fait pas partie du secteur Autres activités ? -
CORRECT ANSWERS-Automobile
Quelles Maisons font partie de la division Parfums et Cosmétiques ? - CORRECT
ANSWERS-STELLA par Stella McCartney, ACQUA DI PARMA
Combien d'employés travaillent chez LVMH et combien y a-t-il de femmes ? -
CORRECT ANSWERS-196 000 employés, dont 71 % sont des femmes
Quel est le plus ancien domaine viticole et la marque la plus jeune de la division Wines
& Spirits ? - CORRECT ANSWERS-Domaine des Lambrays (le plus âgé) & Eminente
(le plus jeune)
Quelle maison de mode au sein du groupe a été fondée en 1846? - CORRECT
ANSWERS-Loewe
Combien y a-t-il de Maisons au sein du groupe LVMH ? - CORRECT ANSWERS-Plus
de 75
Sélectionnez les phrases appropriées relatives à la stratégie omnicanale LVMH -
CORRECT ANSWERS-· Omnichannel is a client-centric approach aimed at providing a
consistent, qualitative, and seamless customer experience across all channels and
geographies.
, · Establishing a smooth omnichannel customer experience requires cross-collaboration
across all teams, departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the luxury story? -
CORRECT ANSWERS-YES
Which characteristics may help to measure the luxuriousness of an offer? - CORRECT
ANSWERS-· Price
· Quality
· Scarcity
· Signed by brands.
· Controlled channels
· Personalized services
· Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences? - CORRECT ANSWERS-By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed
the luxury industry in certain areas such as casualisation, social media or values. -
CORRECT ANSWERS-TRUE
According to Bain & Company, by 2030, online sales will represent... - CORRECT
ANSWERS-33% of the luxury sales
What are the core values of LVMH? - CORRECT ANSWERS-· Creativity & Innovation
· Entrepreneurial spirit
· Quest for excellence
· Sense of commitment
What challenges can you be faced with when innovating in the luxury sector? -
CORRECT ANSWERS-· Integrating the human sensibility within innovation
· Finding the right pace of innovation
How are eco-conscious customers adapting their consumption? - CORRECT
ANSWERS-· Rethinking the product as a service (rental) and not only a good to own
· Rediscovering vintage products
According to Anne Michaut, select key principles of Luxury - CORRECT ANSWERS-·
Consumers have a range of consumption motivations.
· Consumers tend to express their values through the brands they select.
· Brands can become powerful personal branding tools as they project clear and strong
values.
· Brands can deliver higher perceived value to their customers by expressing their own
values.
WITH ANSWERS 2025
Quel secteur d'activité de LVMH a généré la plus grande part des revenus en 2022 ? -
CORRECT ANSWERS-Mode et maroquinerie
Combien de magasins LVMH gère-t-il ? - CORRECT ANSWERS-5 600 magasins
Qu'est-ce qui n'est pas un facteur clé pour Selective Retailing Maisons ? - CORRECT
ANSWERS-Sélection de produits standard
Laquelle de ces Maisons est la plus ancienne ? - CORRECT ANSWERS-CHAUMET
Parmi les activités suivantes, laquelle ne fait pas partie du secteur Autres activités ? -
CORRECT ANSWERS-Automobile
Quelles Maisons font partie de la division Parfums et Cosmétiques ? - CORRECT
ANSWERS-STELLA par Stella McCartney, ACQUA DI PARMA
Combien d'employés travaillent chez LVMH et combien y a-t-il de femmes ? -
CORRECT ANSWERS-196 000 employés, dont 71 % sont des femmes
Quel est le plus ancien domaine viticole et la marque la plus jeune de la division Wines
& Spirits ? - CORRECT ANSWERS-Domaine des Lambrays (le plus âgé) & Eminente
(le plus jeune)
Quelle maison de mode au sein du groupe a été fondée en 1846? - CORRECT
ANSWERS-Loewe
Combien y a-t-il de Maisons au sein du groupe LVMH ? - CORRECT ANSWERS-Plus
de 75
Sélectionnez les phrases appropriées relatives à la stratégie omnicanale LVMH -
CORRECT ANSWERS-· Omnichannel is a client-centric approach aimed at providing a
consistent, qualitative, and seamless customer experience across all channels and
geographies.
, · Establishing a smooth omnichannel customer experience requires cross-collaboration
across all teams, departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the luxury story? -
CORRECT ANSWERS-YES
Which characteristics may help to measure the luxuriousness of an offer? - CORRECT
ANSWERS-· Price
· Quality
· Scarcity
· Signed by brands.
· Controlled channels
· Personalized services
· Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences? - CORRECT ANSWERS-By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed
the luxury industry in certain areas such as casualisation, social media or values. -
CORRECT ANSWERS-TRUE
According to Bain & Company, by 2030, online sales will represent... - CORRECT
ANSWERS-33% of the luxury sales
What are the core values of LVMH? - CORRECT ANSWERS-· Creativity & Innovation
· Entrepreneurial spirit
· Quest for excellence
· Sense of commitment
What challenges can you be faced with when innovating in the luxury sector? -
CORRECT ANSWERS-· Integrating the human sensibility within innovation
· Finding the right pace of innovation
How are eco-conscious customers adapting their consumption? - CORRECT
ANSWERS-· Rethinking the product as a service (rental) and not only a good to own
· Rediscovering vintage products
According to Anne Michaut, select key principles of Luxury - CORRECT ANSWERS-·
Consumers have a range of consumption motivations.
· Consumers tend to express their values through the brands they select.
· Brands can become powerful personal branding tools as they project clear and strong
values.
· Brands can deliver higher perceived value to their customers by expressing their own
values.
