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AEB 3300 Exam 2 Questions with Detailed
Verified Answers (100% Correct Answers)
/Already Graded A+
1. Actions are motivated by needs. Essentially, the consumer feels an inner motive to fulfill the
need, which drives him to take an action in response to the unmet need.
a. True
b. False
Ans: a
1. The consumer decision-making process is influenced by the consumer's psychological
(personal) factors, but is not sociological (interpersonal) factors.
a. True
b. False
Ans: b
1. Stimulus factors refer to the physical attributes of the product that can affect consumer
perceptions.
a. True
b. False
Ans: a
1. Consumers usually align their decisions with their real self.
a. True
b. False
Ans: b
1. Ethnocentrism refers to the tendency to view your own culture as the norm.
a. True
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b. False
Ans: a
1. Which of the following is an example of revealed preferences?
a. Choice experiments
b. Auctions
c. Contingent valuation
d. Scanner data
e. Rating tasks
Ans: d
1. Which of the following best describes the Asch phenomenon?
a. People's tendency to differentiate themselves to stand out from everyone else
b. People's tendency to behave in a way similar to what those around them are doing
c. People's tendency to not ask questions because they are shy
d. People's tendency to work in a group and help one another
e. All of the answers are correct
Ans: b
1. All of the following are involved in the learning process except
a. Drive
b. Response
c. Stimulus
d. Reinforcement
e. None of the answers are correct
Ans: e
1. Which of the following is an example of qualitative methods that are used to analyze
consumer preferences?
a. Focus groups
b. Rating tasks
AEB 3300 Exam 2 Questions with Detailed
Verified Answers (100% Correct Answers)
/Already Graded A+
1. Actions are motivated by needs. Essentially, the consumer feels an inner motive to fulfill the
need, which drives him to take an action in response to the unmet need.
a. True
b. False
Ans: a
1. The consumer decision-making process is influenced by the consumer's psychological
(personal) factors, but is not sociological (interpersonal) factors.
a. True
b. False
Ans: b
1. Stimulus factors refer to the physical attributes of the product that can affect consumer
perceptions.
a. True
b. False
Ans: a
1. Consumers usually align their decisions with their real self.
a. True
b. False
Ans: b
1. Ethnocentrism refers to the tendency to view your own culture as the norm.
a. True
, Page |2
b. False
Ans: a
1. Which of the following is an example of revealed preferences?
a. Choice experiments
b. Auctions
c. Contingent valuation
d. Scanner data
e. Rating tasks
Ans: d
1. Which of the following best describes the Asch phenomenon?
a. People's tendency to differentiate themselves to stand out from everyone else
b. People's tendency to behave in a way similar to what those around them are doing
c. People's tendency to not ask questions because they are shy
d. People's tendency to work in a group and help one another
e. All of the answers are correct
Ans: b
1. All of the following are involved in the learning process except
a. Drive
b. Response
c. Stimulus
d. Reinforcement
e. None of the answers are correct
Ans: e
1. Which of the following is an example of qualitative methods that are used to analyze
consumer preferences?
a. Focus groups
b. Rating tasks
