Page |1
AEB3300 Exam 1 Questions with Detailed
Verified Answers (100% Correct Answers)
/Already Graded A+
Which industry structure involves the highest level of competition?
a) oligopoly
b) monopoly
c) perfect competition
d) monopolistic competition
Ans: c) perfect competition
Which of the following are NOT one of the four marketing eras?
a) relationship
b) sales
c) marketing
d) consumer
e) production
Ans: d) consumer
A tomato farmer sells his tomatoes to Publix. In turn, Publix sells the tomatoes to the end
consumer. Which of the following statements is not true (select all that apply)?
a) from the perspective of the tomato farmer, Publix is a consumer, but not a customer
b) from the perspective of the tomato farmer, Publix is customer but not a consumer
c) from the perspective of the tomato farmer, the end consumer is both a customer and a
consumer
d) from the perspective of the farmer, the end consumer is a consumer but not a customer
, Page |2
Ans: a) from the perspective of the tomato farmer, Publix is a consumer, but not a customer
c) from the perspective of the tomato farmer, the end consumer is both a customer and a
consumer
Which of the following is not one of the four P's of marketing?
a) Place
b) Purchasing
c) Product
d) Price
e) Promotion
Ans: b) purchasing
Which of the following is not one of the characteristics of the production era?
a) none of the answers are correct
b) producers fell into marketing myopia
c) producers operated under the assumption that a good product will sell itself
d) it was focused on persuading the consumers to buy the product
e) it was focused on the product, not the consumer
Ans: d) it was focused in persuading the consumers to buy the product
Which of the following is not one of the marketing environments?
a) technological
b) competitive
c) none of the answers are correct
d) economic
e) social
Ans: c) none
Which marketing structure is characterized by only one firm producing the product?
a) we never have only one firm producing the product
AEB3300 Exam 1 Questions with Detailed
Verified Answers (100% Correct Answers)
/Already Graded A+
Which industry structure involves the highest level of competition?
a) oligopoly
b) monopoly
c) perfect competition
d) monopolistic competition
Ans: c) perfect competition
Which of the following are NOT one of the four marketing eras?
a) relationship
b) sales
c) marketing
d) consumer
e) production
Ans: d) consumer
A tomato farmer sells his tomatoes to Publix. In turn, Publix sells the tomatoes to the end
consumer. Which of the following statements is not true (select all that apply)?
a) from the perspective of the tomato farmer, Publix is a consumer, but not a customer
b) from the perspective of the tomato farmer, Publix is customer but not a consumer
c) from the perspective of the tomato farmer, the end consumer is both a customer and a
consumer
d) from the perspective of the farmer, the end consumer is a consumer but not a customer
, Page |2
Ans: a) from the perspective of the tomato farmer, Publix is a consumer, but not a customer
c) from the perspective of the tomato farmer, the end consumer is both a customer and a
consumer
Which of the following is not one of the four P's of marketing?
a) Place
b) Purchasing
c) Product
d) Price
e) Promotion
Ans: b) purchasing
Which of the following is not one of the characteristics of the production era?
a) none of the answers are correct
b) producers fell into marketing myopia
c) producers operated under the assumption that a good product will sell itself
d) it was focused on persuading the consumers to buy the product
e) it was focused on the product, not the consumer
Ans: d) it was focused in persuading the consumers to buy the product
Which of the following is not one of the marketing environments?
a) technological
b) competitive
c) none of the answers are correct
d) economic
e) social
Ans: c) none
Which marketing structure is characterized by only one firm producing the product?
a) we never have only one firm producing the product
