QMB Exam 2
Training of survey interviewers includes all of the following EXCEPT _____. - Answer-using body
language to provide emphasis
The decision that indicates the researcher has addressed all known measurement instrument problems
is _____. - Answer-survey activation
Because individuals have busy lives, even those who have committed to participation in a survey may
need _____. - Answer-participant reminder(s)
What process converts data gathered by secondary or primary methods into data for examination? -
Answer-data entry
____ contains each variable in the study and specifies the application of mapping rules to the response
codes of each variable. - Answer-a coding scheme
_____ involves a systematic, objective approach to code message characteristics so a researcher can
treat diverse textual or verbal content quantitatively. - Answer-content analysis
The objective of your study is to determine what makes print advertising of men's personal care
products effective. A sampling unit for content analysis would be _____. - Answer-word in the ads
, Which of the following recording units study author-defined paragraphs? - Answer-syntactical
Which of the following recording units looks for the way objects are described in words or phrases? -
Answer-referential
If we study content that includes assertions or claims about an object, we are interested in what type of
recording units? - Answer-propositional
The process for verifying that variables have used the designated coding scheme and that all data
collected is entered correctly is called ____. - Answer-data editing
Editing's purpose is to ensure which of the following? - Answer-All of the above:
-that all data are entered according to the mapping rules for each variable
-the data entry gaps are filled
-that data is validated
-that missing data is addressed
A measurement instrument contains a question about personal use of opioids. Missing data is higher for
this question than for other questions in the instrument. This is an example of what type of missing
data? - Answer-NMAR
The measurement instrument contains a multi-item grid, requesting a rating of each of 10 items on a 5-
point strongly agree-strongly disagree scale. This measurement question has a higher incidence of
missing data than any other question on the instrument. This question is an example of what type of
missing data? - Answer-MCAR
When data editing replaces the missing data for a MAR variable in a data record with the response from
that participant on another variable, the editing strategy is _____. - Answer-predictive replacement
Training of survey interviewers includes all of the following EXCEPT _____. - Answer-using body
language to provide emphasis
The decision that indicates the researcher has addressed all known measurement instrument problems
is _____. - Answer-survey activation
Because individuals have busy lives, even those who have committed to participation in a survey may
need _____. - Answer-participant reminder(s)
What process converts data gathered by secondary or primary methods into data for examination? -
Answer-data entry
____ contains each variable in the study and specifies the application of mapping rules to the response
codes of each variable. - Answer-a coding scheme
_____ involves a systematic, objective approach to code message characteristics so a researcher can
treat diverse textual or verbal content quantitatively. - Answer-content analysis
The objective of your study is to determine what makes print advertising of men's personal care
products effective. A sampling unit for content analysis would be _____. - Answer-word in the ads
, Which of the following recording units study author-defined paragraphs? - Answer-syntactical
Which of the following recording units looks for the way objects are described in words or phrases? -
Answer-referential
If we study content that includes assertions or claims about an object, we are interested in what type of
recording units? - Answer-propositional
The process for verifying that variables have used the designated coding scheme and that all data
collected is entered correctly is called ____. - Answer-data editing
Editing's purpose is to ensure which of the following? - Answer-All of the above:
-that all data are entered according to the mapping rules for each variable
-the data entry gaps are filled
-that data is validated
-that missing data is addressed
A measurement instrument contains a question about personal use of opioids. Missing data is higher for
this question than for other questions in the instrument. This is an example of what type of missing
data? - Answer-NMAR
The measurement instrument contains a multi-item grid, requesting a rating of each of 10 items on a 5-
point strongly agree-strongly disagree scale. This measurement question has a higher incidence of
missing data than any other question on the instrument. This question is an example of what type of
missing data? - Answer-MCAR
When data editing replaces the missing data for a MAR variable in a data record with the response from
that participant on another variable, the editing strategy is _____. - Answer-predictive replacement
