QMB Exam 1 (Ch. 1-3)
A method of gathering data while the subjects of interest are in their natural environment, often
unaware they are being watched, is known as ________.
a. direct observation
b. focus groups
c. experiments
d. surveys - Answer-direct observation
A respondent of a survey indicates that she is currently in her junior year at the University of Texas. This
is an example of ________ data.
a. nominal
b. ordinal
c. interval
d. ratio - Answer-ordinal
A restaurant manager randomly selects tables at which customers have just been seated and records
the amount of time it takes for the wait staff to greet these customers. This is an example of an
experiment being used to collect data.
,True
False - Answer-False, Direct observation
Using quality control techniques to test the salt content of pretzels before they are packaged for the
consumer is an example of using statistics in the field of ________.
a. marketing research
b. advertising
c. operations
d. finance - Answer-operations
Analyzing unemployment data from the Bureau of Labor Statistics is an example of using secondary
data.
True
False - Answer-True
The interval measurement level is considered quantitative data.
True
False - Answer-True
The mathematical operation of multiplication can be performed on interval data.
True
False - Answer-False
, Education level is an example of nominal data.
True
False - Answer-False
Asking customers at the shopping mall about their voting intentions in the upcoming political election is
an example of secondary data.
True
False - Answer-False
A manager of an electronics store would like to investigate the impact that price has on the demand for
laptop computers. Each week, the price of a Dell laptop is adjusted and the demand for each week is
recorded. This is an example of an experiment being used to collect data.
True
False - Answer-True
In a Major League Baseball game today, the Philadelphia Phillies scored six runs against the New York
Mets. This is an example of ________ data.
a. nominal
b. ordinal
c. interval
d. ratio - Answer-Ratio
A method of gathering data while the subjects of interest are in their natural environment, often
unaware they are being watched, is known as ________.
a. direct observation
b. focus groups
c. experiments
d. surveys - Answer-direct observation
A respondent of a survey indicates that she is currently in her junior year at the University of Texas. This
is an example of ________ data.
a. nominal
b. ordinal
c. interval
d. ratio - Answer-ordinal
A restaurant manager randomly selects tables at which customers have just been seated and records
the amount of time it takes for the wait staff to greet these customers. This is an example of an
experiment being used to collect data.
,True
False - Answer-False, Direct observation
Using quality control techniques to test the salt content of pretzels before they are packaged for the
consumer is an example of using statistics in the field of ________.
a. marketing research
b. advertising
c. operations
d. finance - Answer-operations
Analyzing unemployment data from the Bureau of Labor Statistics is an example of using secondary
data.
True
False - Answer-True
The interval measurement level is considered quantitative data.
True
False - Answer-True
The mathematical operation of multiplication can be performed on interval data.
True
False - Answer-False
, Education level is an example of nominal data.
True
False - Answer-False
Asking customers at the shopping mall about their voting intentions in the upcoming political election is
an example of secondary data.
True
False - Answer-False
A manager of an electronics store would like to investigate the impact that price has on the demand for
laptop computers. Each week, the price of a Dell laptop is adjusted and the demand for each week is
recorded. This is an example of an experiment being used to collect data.
True
False - Answer-True
In a Major League Baseball game today, the Philadelphia Phillies scored six runs against the New York
Mets. This is an example of ________ data.
a. nominal
b. ordinal
c. interval
d. ratio - Answer-Ratio
