Principles of Marketing (Kotler) Questions and
Correct Detailed Answers (Verified Answers)
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Quiz: Marketing management
Ans: is the art and science of choosing target markets and building profitable relationships
with them, The art and science of choosing target markets and building profitable
relationships with them
Quiz: Marketing
Ans: is a process by which companies create value for customers and build strong customer
relationships to capture value from customers in return
Quiz: Market segmentation
Ans: refers to dividing the markets into segments of customers
Quiz: Target marketing
Ans: refers to which segments to go after
Quiz: Value proposition
Ans: Set of benefits or values a company promises to deliver to customers to satisfy their
needs
Quiz: Product Leadership
o
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, Ans: Using this strategy a company will develop products that are innovative and add value
to customers -Apple always focus on innovation, Intel also believe in it,....
Quiz: Operational Excellence
Ans: This literally means that the organization excels in the correct and efficient
implementation of all corporate process
-If we look at Toyota -it really focus on No Error -They believe that with no error they can
achieve a lower cost, brand loyalty and increase sales of their products; Wal-Mart -Efficient
distribution to achieve its low price,...
Quiz: Customer Intimacy
Ans: -Intimate relations with the customer are achieved by supplying customized products -
totally focused on individual customer and customer loyalty.
-All companies say that they are focused in the customer, and they should. These company
adapt their products to customer needs -Verizon, AT&T
Quiz: marketing mix
Ans: The blending of four marketing elements-product, distribution, price, and promotion,
The set of the controllable tactical marketing tools product, price, place, and promotion that
the firm blends to produce the response it wants in the target market
Quiz: customer equity
Ans: the total combined customer lifetime values of all of the company's customers
Quiz: Markets
o
o
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WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
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in the number given.
Correct Detailed Answers (Verified Answers)
||Already Graded A+||Newest Version
Quiz: Marketing management
Ans: is the art and science of choosing target markets and building profitable relationships
with them, The art and science of choosing target markets and building profitable
relationships with them
Quiz: Marketing
Ans: is a process by which companies create value for customers and build strong customer
relationships to capture value from customers in return
Quiz: Market segmentation
Ans: refers to dividing the markets into segments of customers
Quiz: Target marketing
Ans: refers to which segments to go after
Quiz: Value proposition
Ans: Set of benefits or values a company promises to deliver to customers to satisfy their
needs
Quiz: Product Leadership
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
[+254707240657] o Your Success is Our Mission!
o For online exams and tutor expert, please whatsapp me
in the number given.
, Ans: Using this strategy a company will develop products that are innovative and add value
to customers -Apple always focus on innovation, Intel also believe in it,....
Quiz: Operational Excellence
Ans: This literally means that the organization excels in the correct and efficient
implementation of all corporate process
-If we look at Toyota -it really focus on No Error -They believe that with no error they can
achieve a lower cost, brand loyalty and increase sales of their products; Wal-Mart -Efficient
distribution to achieve its low price,...
Quiz: Customer Intimacy
Ans: -Intimate relations with the customer are achieved by supplying customized products -
totally focused on individual customer and customer loyalty.
-All companies say that they are focused in the customer, and they should. These company
adapt their products to customer needs -Verizon, AT&T
Quiz: marketing mix
Ans: The blending of four marketing elements-product, distribution, price, and promotion,
The set of the controllable tactical marketing tools product, price, place, and promotion that
the firm blends to produce the response it wants in the target market
Quiz: customer equity
Ans: the total combined customer lifetime values of all of the company's customers
Quiz: Markets
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
[+254707240657] o Your Success is Our Mission!
o For online exams and tutor expert, please whatsapp me
in the number given.
