330 FINAL EXAM QUESTIONS WITH
100% CORRECT ANSWERS LATEST
UPDATE 2025 GRADED A+
coomunication - ANSWERpassing of information or exchange of ideas
-process of establishing a commonness of thought between a sender and a receiver
success depends on the - ANSWERnature of the message, audience's interpretation,
environment in which it is received
significant barrier - ANSWERlanguage
source/sender - ANSWERof a communication is a person or organization that has
information to share with another person or group of people.
-indiv. salesperson, such as a celebrity, who appears in company's advertisement
encoding - ANSWERinvolves putting thoughts,ideas, or information into a symbolic
form.the senders goal is to ____ the message in such a way that will be understood by
the receiver.
message - ANSWERthe encoding process leads to development of this, that contains
the information or meaning the source hopes to convey. verbal, nonverbal, oral or
written, or symbolic.
channel - ANSWERthe method by which the communication travels from the source or
sender to the receiver. at a broad level there are two levels; personal and nonpersonal.
Nonpersonal channels of communication - ANSWERMass-media communication
channels, such as television, newspapers, radio, direct mail, and the Internet. since the
message they contain is directed to more then one person and is often sent to many
individuals at one time.
personal channels of communication - ANSWERdirect communication between two or
more persons and can occur through interpersonal contact (face-to-face) or via other
methods such as e-mail or through social media. salespeople serve ass personal
channels of communication when they deliver...
Word of mouth - ANSWERinfluence that involves informal communication among
consumers about products and services and is very powerful source of information
buzz marketing - ANSWERnew name for word of mouth.
, viral marketing - ANSWERact of propagating marketing relevant messages through the
help and cooperation of individual consumers. facebook ,google plus,
twitter,pinterest ,instagram, and youtube.
seeding - ANSWERaspect of viral marketing, which involves identifying and choosing
the initial group of consumers who will be used to start the diffusion or spreading of a
message.
companies that utilize viral marketing must develop a _______ _____ which involves
determining how many initial consumers for "seeds" are needed and selecting the right
consumers to start the viral process. - ANSWERseeding strategy
receiver - ANSWERwhom the message is sent, whom decode,
generally, these people are the consumers in the target market or audience who
read,hear,and/or see the marketers message and decode it.
decode - ANSWERis the process of transforming the sender's message back into
thought.
field of experience - ANSWERthis process is heavily influenced by the receiver's frame
of reference , or _______ which refers to experience, perceptions, attitudes, and values
he or she brings to the communication situation.
noise - ANSWERanything that interferes with, distorts, or slows down the transmission
of information
response - ANSWERthe receiver's set of reactions after seeing, hearing, or reading the
message is known as this
feedback - ANSWERmarketers are very interested in_____, that part of the receiver's
response that is communicated back to the sender. closes the loop in communication
flow
Forms of Encoding - ANSWERverbal, graphic, musical, animation
verbal sources of encoding - ANSWER-spoken word
-written word
-song lyric
graphic sources of encoding - ANSWER-pictures
-drawings
-charts
musical forms of encoding - ANSWER-arrangement
-instruments
-voices
100% CORRECT ANSWERS LATEST
UPDATE 2025 GRADED A+
coomunication - ANSWERpassing of information or exchange of ideas
-process of establishing a commonness of thought between a sender and a receiver
success depends on the - ANSWERnature of the message, audience's interpretation,
environment in which it is received
significant barrier - ANSWERlanguage
source/sender - ANSWERof a communication is a person or organization that has
information to share with another person or group of people.
-indiv. salesperson, such as a celebrity, who appears in company's advertisement
encoding - ANSWERinvolves putting thoughts,ideas, or information into a symbolic
form.the senders goal is to ____ the message in such a way that will be understood by
the receiver.
message - ANSWERthe encoding process leads to development of this, that contains
the information or meaning the source hopes to convey. verbal, nonverbal, oral or
written, or symbolic.
channel - ANSWERthe method by which the communication travels from the source or
sender to the receiver. at a broad level there are two levels; personal and nonpersonal.
Nonpersonal channels of communication - ANSWERMass-media communication
channels, such as television, newspapers, radio, direct mail, and the Internet. since the
message they contain is directed to more then one person and is often sent to many
individuals at one time.
personal channels of communication - ANSWERdirect communication between two or
more persons and can occur through interpersonal contact (face-to-face) or via other
methods such as e-mail or through social media. salespeople serve ass personal
channels of communication when they deliver...
Word of mouth - ANSWERinfluence that involves informal communication among
consumers about products and services and is very powerful source of information
buzz marketing - ANSWERnew name for word of mouth.
, viral marketing - ANSWERact of propagating marketing relevant messages through the
help and cooperation of individual consumers. facebook ,google plus,
twitter,pinterest ,instagram, and youtube.
seeding - ANSWERaspect of viral marketing, which involves identifying and choosing
the initial group of consumers who will be used to start the diffusion or spreading of a
message.
companies that utilize viral marketing must develop a _______ _____ which involves
determining how many initial consumers for "seeds" are needed and selecting the right
consumers to start the viral process. - ANSWERseeding strategy
receiver - ANSWERwhom the message is sent, whom decode,
generally, these people are the consumers in the target market or audience who
read,hear,and/or see the marketers message and decode it.
decode - ANSWERis the process of transforming the sender's message back into
thought.
field of experience - ANSWERthis process is heavily influenced by the receiver's frame
of reference , or _______ which refers to experience, perceptions, attitudes, and values
he or she brings to the communication situation.
noise - ANSWERanything that interferes with, distorts, or slows down the transmission
of information
response - ANSWERthe receiver's set of reactions after seeing, hearing, or reading the
message is known as this
feedback - ANSWERmarketers are very interested in_____, that part of the receiver's
response that is communicated back to the sender. closes the loop in communication
flow
Forms of Encoding - ANSWERverbal, graphic, musical, animation
verbal sources of encoding - ANSWER-spoken word
-written word
-song lyric
graphic sources of encoding - ANSWER-pictures
-drawings
-charts
musical forms of encoding - ANSWER-arrangement
-instruments
-voices
