NPL 3050 Chapter quizzes Answered Correctly Latest Version 2025-2026
______ focuses on allowing users to share and create information, disseminate ideas in various forms,
share content, and respond to these pieces of content to create a consistent image across the different
platforms. - Answers Online persona
What is considered to be thought leadership? - Answers Brands, individuals, and organizations can
become experts in their area as they continue to produce, share, and create content where they
become the go-to resource for innovative ideas, persuading people to take action in response for their
created content.
This type of content allows brands to emerge as their own media outlets and create their own content
aligned with their goals, mission, and brand voice. - Answers branded content
User-generated content focuses on ______. - Answers content that is created by the user
______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion
boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites
and forums, Internet discussion boards and forums, microblogs. - Answers Social media
Livestreaming apps are one popular form of social media, and examples that fall into this category
includes all EXCEPT ______. - Answers LinkedIn
Facebook developed their Timeline feature back in ______. - Answers 2011
Visual content that is considered to be snackable seems to live on most platforms like ______. - Answers
Instagram and Snapchat
Chewbecca Mom becaming infamous when she filmed herself on Facebook Live wearing a Chewbecca
mask from Kohl's is an example of ______. - Answers becoming a viral sensation
______ and ______ need to emerge for people to understand the importance of social media. - Answers
Conversations; relationships
Buying followers is a common practice in social media, but is not ethical unless you want to get noticed
and famous. - Answers False
______ are the set of moral guidelines and principles that influence our behaviors and interactions. -
Answers Ethics
Being consistent across social media platforms, whether it is look or even content, is important, but
sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the
deadly sins of social media. - Answers uniformity
Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.
- Answers FTC
, When accounts like @AltNationalParkServices are created, they are not necessarily the real voice of the
organization they represent and do not have permission to so. What new trend is this referring to? -
Answers They are going rogue.
___________ are individuals who are able to persuade audiences to take action. - Answers Influencers
Abandonment is when brands and individuals build a community and leave it without proper
notification or reasoning, which is considered to be one of the deadly sins of social media. - Answers
True
A social media policy is good to have to set the guidelines and standards for a brand and all employees
on social media. - Answers True
Bots are part of an ethical social media policy for most social media companies. - Answers False
The agreement you sign up for when creating a social media account is called a(n) ______. - Answers
terms of services agreement
Individuals, like @TheRock, who are committed to helping others in the community is what type of
persona type? - Answers altruist
Research is not a needed component for social media professionals today to establish themselves in the
field. - Answers False
______ focuses more on the key group of people a person or brand wants to reach. - Answers Audience
strategy
Writing is one of the most important skills to have in order to create a strong brand voice online. -
Answers True
Julie is a new member of the American Nurses Association and wants to establish herself in the field. She
wants to create content that resonates with her community of nurses that is shared out consistently
across her various platforms and her audiences. What is Julie trying to do? - Answers She is
implementing a content strategy.
This type of online personas focus primarily on professional advancement above their personal
achievements. - Answers Careerists
A _________ focuses on one or more areas in particular in social media at the micro level. - Answers
specialist
______ is the ability to shift people to take action or listen to what you say. - Answers Influence
______ allows you to have a distinguishable voice and community on social media. - Answers Personal
brand
______ focuses on allowing users to share and create information, disseminate ideas in various forms,
share content, and respond to these pieces of content to create a consistent image across the different
platforms. - Answers Online persona
What is considered to be thought leadership? - Answers Brands, individuals, and organizations can
become experts in their area as they continue to produce, share, and create content where they
become the go-to resource for innovative ideas, persuading people to take action in response for their
created content.
This type of content allows brands to emerge as their own media outlets and create their own content
aligned with their goals, mission, and brand voice. - Answers branded content
User-generated content focuses on ______. - Answers content that is created by the user
______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion
boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites
and forums, Internet discussion boards and forums, microblogs. - Answers Social media
Livestreaming apps are one popular form of social media, and examples that fall into this category
includes all EXCEPT ______. - Answers LinkedIn
Facebook developed their Timeline feature back in ______. - Answers 2011
Visual content that is considered to be snackable seems to live on most platforms like ______. - Answers
Instagram and Snapchat
Chewbecca Mom becaming infamous when she filmed herself on Facebook Live wearing a Chewbecca
mask from Kohl's is an example of ______. - Answers becoming a viral sensation
______ and ______ need to emerge for people to understand the importance of social media. - Answers
Conversations; relationships
Buying followers is a common practice in social media, but is not ethical unless you want to get noticed
and famous. - Answers False
______ are the set of moral guidelines and principles that influence our behaviors and interactions. -
Answers Ethics
Being consistent across social media platforms, whether it is look or even content, is important, but
sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the
deadly sins of social media. - Answers uniformity
Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.
- Answers FTC
, When accounts like @AltNationalParkServices are created, they are not necessarily the real voice of the
organization they represent and do not have permission to so. What new trend is this referring to? -
Answers They are going rogue.
___________ are individuals who are able to persuade audiences to take action. - Answers Influencers
Abandonment is when brands and individuals build a community and leave it without proper
notification or reasoning, which is considered to be one of the deadly sins of social media. - Answers
True
A social media policy is good to have to set the guidelines and standards for a brand and all employees
on social media. - Answers True
Bots are part of an ethical social media policy for most social media companies. - Answers False
The agreement you sign up for when creating a social media account is called a(n) ______. - Answers
terms of services agreement
Individuals, like @TheRock, who are committed to helping others in the community is what type of
persona type? - Answers altruist
Research is not a needed component for social media professionals today to establish themselves in the
field. - Answers False
______ focuses more on the key group of people a person or brand wants to reach. - Answers Audience
strategy
Writing is one of the most important skills to have in order to create a strong brand voice online. -
Answers True
Julie is a new member of the American Nurses Association and wants to establish herself in the field. She
wants to create content that resonates with her community of nurses that is shared out consistently
across her various platforms and her audiences. What is Julie trying to do? - Answers She is
implementing a content strategy.
This type of online personas focus primarily on professional advancement above their personal
achievements. - Answers Careerists
A _________ focuses on one or more areas in particular in social media at the micro level. - Answers
specialist
______ is the ability to shift people to take action or listen to what you say. - Answers Influence
______ allows you to have a distinguishable voice and community on social media. - Answers Personal
brand
