ASSESSMENT 2 LATEST 2025-2026 EXAM
UPDATE QUESTIONS AND ANSWERS
As a business, which environment is best to make capital
improvements? - Answer-Low-inflation
Which type of competition requires government regulation for entry? -
Answer-Monopoly
Which type of competition is the easiest to enter? - Answer-Pure
What is the name of the graph that we use to demonstrate demand? -
Answer-Demand Curve
What is the point where supply and demand curves intersect? - Answer-
Equilibrium price
When a tariff is increased on importing produce, is that micro or macro?
- Answer-Macro
When Federal taxes are reduced, is that micro or macro? - Answer-
Macro
, Is the study of supply and demand a micro or macroeconomic issue? -
Answer-Micro
The coordination of all promotional activities—media advertising,
direct mail, personal selling, sales promotion, and public relations—to
produce a unified, customer-focused message. - Answer-Integrated
marketing communications
Used in the growth and maturity stage of the product life cycle to
improve competitive status of a product - Answer-Persuasive advertising
Compares products directly with their competitors either by name or by
inference - Answer-Comparative advertising
Advertising to maintain awareness of the importance and usefulness of
a product - Answer-Reminder-oriented
Concentrating marketing efforts on the product (features, quality,
value), distribution, and promotional elements of the marketing mix. -
Answer-Competitive Pricing
Companies promote the product to members of the marketing channel,
not to end users - Answer-Pushing Strategy