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AEB 3300 Exam 2 Questions And Answers
|Latest 2025 | Guaranteed Pass.
1. Actions are motivated by needs. Essentially, the consumer feels an inner motive to fulfill the
need, which drives him to take an action in response to the unmet need.
a. True
b. False - Answer✔a
1. The consumer decision-making process is influenced by the consumer's psychological
(personal) factors, but is not sociological (interpersonal) factors.
a. True
b. False - Answer✔b
1. Stimulus factors refer to the physical attributes of the product that can affect consumer
perceptions.
a. True
b. False - Answer✔a
1. Consumers usually align their decisions with their real self.
a. True
b. False - Answer✔b
1. Ethnocentrism refers to the tendency to view your own culture as the norm.
1|P a g e
, ©BRIGHTSTARS 2025 ALL RIGHTS RESERVED 1:26 PM A+
a. True
b. False - Answer✔a
1. Which of the following is an example of revealed preferences?
a. Choice experiments
b. Auctions
c. Contingent valuation
d. Scanner data
e. Rating tasks - Answer✔d
1. Which of the following best describes the Asch phenomenon?
a. People's tendency to differentiate themselves to stand out from everyone else
b. People's tendency to behave in a way similar to what those around them are doing
c. People's tendency to not ask questions because they are shy
d. People's tendency to work in a group and help one another
e. All of the answers are correct - Answer✔b
1. All of the following are involved in the learning process except
a. Drive
b. Response
c. Stimulus
d. Reinforcement
e. None of the answers are correct - Answer✔e
1. Which of the following is an example of qualitative methods that are used to analyze
consumer preferences?
2|P a g e
AEB 3300 Exam 2 Questions And Answers
|Latest 2025 | Guaranteed Pass.
1. Actions are motivated by needs. Essentially, the consumer feels an inner motive to fulfill the
need, which drives him to take an action in response to the unmet need.
a. True
b. False - Answer✔a
1. The consumer decision-making process is influenced by the consumer's psychological
(personal) factors, but is not sociological (interpersonal) factors.
a. True
b. False - Answer✔b
1. Stimulus factors refer to the physical attributes of the product that can affect consumer
perceptions.
a. True
b. False - Answer✔a
1. Consumers usually align their decisions with their real self.
a. True
b. False - Answer✔b
1. Ethnocentrism refers to the tendency to view your own culture as the norm.
1|P a g e
, ©BRIGHTSTARS 2025 ALL RIGHTS RESERVED 1:26 PM A+
a. True
b. False - Answer✔a
1. Which of the following is an example of revealed preferences?
a. Choice experiments
b. Auctions
c. Contingent valuation
d. Scanner data
e. Rating tasks - Answer✔d
1. Which of the following best describes the Asch phenomenon?
a. People's tendency to differentiate themselves to stand out from everyone else
b. People's tendency to behave in a way similar to what those around them are doing
c. People's tendency to not ask questions because they are shy
d. People's tendency to work in a group and help one another
e. All of the answers are correct - Answer✔b
1. All of the following are involved in the learning process except
a. Drive
b. Response
c. Stimulus
d. Reinforcement
e. None of the answers are correct - Answer✔e
1. Which of the following is an example of qualitative methods that are used to analyze
consumer preferences?
2|P a g e
