DM Hootsuite Exam #1 Questions and
Answers 100% Pass
Cover photos have a prominent location in your social media profiles, so you should
use this space strategically - for example, it's a great place to... - ✔✔announce new
product releases or generate interest in upcoming events
When optimizing your social media profiles, be sure to provide a consistent business
description across all channels. Brainstorm a handful of essential and _____________
keywords that describe your company, and incorporate them into the copy of your
About sections. - ✔✔SEO friendly
Private Twitter Lists are a great way to _________. - ✔✔keep up with competitors
content without actually following them
Which of the following statements describes a best practice regarding your Facebook
page profile picture? - ✔✔keep your profile picture consistent
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 1
,On your Facebook Business page, which feature would you use to provide your
followers with the ability to shop now, sign up, or contact your organization? - ✔✔call
to action button
You should keep the information on your LinkedIn profile fairly sparse so people are
compelled to navigate to your website for more information about your company. -
✔✔false
_______________ let you segment your company offerings by target market and are a
great way to focus on different products separately so you can modify positioning and
messaging. - ✔✔LinkedIn Showcase page
What is a unique feature of an Instagram Business account versus a Personal Account? -
✔✔They can include at least one contact option, in the form of an email, phone number,
or street address.
To ensure your brand is being represented in the best light on Instagram, and to
discover content from your customers, you should keep an eye on _____________. -
✔✔Photos in which your organization has been tagged
When optimizing your YouTube page, use _______________________ for grouping
together relevant videos so viewers progress naturally from video to video, thus
generating more views through their session. - ✔✔playlists
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 2
, ______________________ are a YouTube feature that show up at the end of your video
and can be used to lead visitors to a landing page once they have finished watching it. -
✔✔video cards
Which of the following IS a component of a social media strategy? - ✔✔Crisis
Management Plan
The key question you want to keep in mind while undertaking a social media audit is:
"What value is your organization adding to your customers through social media now
vs. _______________?" - ✔✔the value you want to be adding
Social media objectives should: - ✔✔adhere to the S.M.A.R.T. framework (specific,
measurable, achievable, relevant, time-bound)
Identify the order of the elements below that most accurately reflects their relationship
to each other. - ✔✔Organization Goals, Departmental Goals, Social Media Goals, Social
Media Objectives, Social Media Tactics
When pitching your budget to decision makers, focus on conveying two things: First,
demonstrate ROI from the current year, and second: - ✔✔showcase the value of the
initiatives, campaigns, and goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories: - ✔✔paid, owned, earned
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 3
Answers 100% Pass
Cover photos have a prominent location in your social media profiles, so you should
use this space strategically - for example, it's a great place to... - ✔✔announce new
product releases or generate interest in upcoming events
When optimizing your social media profiles, be sure to provide a consistent business
description across all channels. Brainstorm a handful of essential and _____________
keywords that describe your company, and incorporate them into the copy of your
About sections. - ✔✔SEO friendly
Private Twitter Lists are a great way to _________. - ✔✔keep up with competitors
content without actually following them
Which of the following statements describes a best practice regarding your Facebook
page profile picture? - ✔✔keep your profile picture consistent
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 1
,On your Facebook Business page, which feature would you use to provide your
followers with the ability to shop now, sign up, or contact your organization? - ✔✔call
to action button
You should keep the information on your LinkedIn profile fairly sparse so people are
compelled to navigate to your website for more information about your company. -
✔✔false
_______________ let you segment your company offerings by target market and are a
great way to focus on different products separately so you can modify positioning and
messaging. - ✔✔LinkedIn Showcase page
What is a unique feature of an Instagram Business account versus a Personal Account? -
✔✔They can include at least one contact option, in the form of an email, phone number,
or street address.
To ensure your brand is being represented in the best light on Instagram, and to
discover content from your customers, you should keep an eye on _____________. -
✔✔Photos in which your organization has been tagged
When optimizing your YouTube page, use _______________________ for grouping
together relevant videos so viewers progress naturally from video to video, thus
generating more views through their session. - ✔✔playlists
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 2
, ______________________ are a YouTube feature that show up at the end of your video
and can be used to lead visitors to a landing page once they have finished watching it. -
✔✔video cards
Which of the following IS a component of a social media strategy? - ✔✔Crisis
Management Plan
The key question you want to keep in mind while undertaking a social media audit is:
"What value is your organization adding to your customers through social media now
vs. _______________?" - ✔✔the value you want to be adding
Social media objectives should: - ✔✔adhere to the S.M.A.R.T. framework (specific,
measurable, achievable, relevant, time-bound)
Identify the order of the elements below that most accurately reflects their relationship
to each other. - ✔✔Organization Goals, Departmental Goals, Social Media Goals, Social
Media Objectives, Social Media Tactics
When pitching your budget to decision makers, focus on conveying two things: First,
demonstrate ROI from the current year, and second: - ✔✔showcase the value of the
initiatives, campaigns, and goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories: - ✔✔paid, owned, earned
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 3
