SPMT Marketing Exam Questions
and Answers All Correct
Which of the following is not one of the benefits from the sports experience or product
a. globalization
b. socialization
c. high performance
d. recognition - Answer-a. globalization
Providing a detailed inventory of assets is one of the keys to selling a sponsorship -
Answer-true
Personal observation is one the primary types of data collection - Answer-true
Which of the following is not part of the 6 step process of selling sponsorships
a. create and design a sponsorship packet for the client
b. create proposal
c. hold follow up meeting for purpose of making a presentation
d. negotiate the final deal - Answer-a. create and design a sponsorship packet for the
client
T/f dropping the price of your product to keep pace with the market is the most effective
way to outlast your competitors - Answer-false
T/f social medial has decreased the importance placed on pr staffs within organizations
- Answer-false
A dbm stands for distributive bargaining management - Answer-false
A crm stands for customer relationship management - Answer-true
T/f bill veeck created the 12 commandments for successful sports marketing - Answer-
true
A good sponsorship agreement should always be a win win for the client and the
company - Answer-true
, The primary function of crm is to manage the analytics and cost structure of a product -
Answer-false
A co op sponsorship is the joining together of 2 or more entities to capitalize on the
market - Answer-false
t/f bill veeck created the 12 commandments for successful sports marketing - Answer-
true
tam stands for tactical analysis marketing - Answer-false
dbm marketing involves the integration of files into a database - Answer-true
when getting data competitors, you want which of the following
a. price
b. product lines
c. comparisons
d. all of the above - Answer-d. all of the above
the primary function of a crm is to manage the analytics and cost structure of a product -
Answer-false
state of mind is one of the 4 basis of segmentation - Answer-true
sponsors or endorsers can be paid in stock rather than cash - Answer-true
t/f dropping the price of your product to keep pace with the market is the most effective
way to outlast your competitors - Answer-false
product price is one of the 4 basis of segmentation - Answer-false
company partnerships are more effective than individual sponsors regardless of the
product - Answer-false
4 steps of selling - Answer-1. build rapport
2. gap assessment
3. convince them of solution
4. but product
the main purpose of sponsorship is direct sales over lead generation - Answer-false
lifestyle marketing is marketing using leisure and comfortability - Answer-true
a good sponsorship agreement should always be a win-win for the client and company -
Answer-true
and Answers All Correct
Which of the following is not one of the benefits from the sports experience or product
a. globalization
b. socialization
c. high performance
d. recognition - Answer-a. globalization
Providing a detailed inventory of assets is one of the keys to selling a sponsorship -
Answer-true
Personal observation is one the primary types of data collection - Answer-true
Which of the following is not part of the 6 step process of selling sponsorships
a. create and design a sponsorship packet for the client
b. create proposal
c. hold follow up meeting for purpose of making a presentation
d. negotiate the final deal - Answer-a. create and design a sponsorship packet for the
client
T/f dropping the price of your product to keep pace with the market is the most effective
way to outlast your competitors - Answer-false
T/f social medial has decreased the importance placed on pr staffs within organizations
- Answer-false
A dbm stands for distributive bargaining management - Answer-false
A crm stands for customer relationship management - Answer-true
T/f bill veeck created the 12 commandments for successful sports marketing - Answer-
true
A good sponsorship agreement should always be a win win for the client and the
company - Answer-true
, The primary function of crm is to manage the analytics and cost structure of a product -
Answer-false
A co op sponsorship is the joining together of 2 or more entities to capitalize on the
market - Answer-false
t/f bill veeck created the 12 commandments for successful sports marketing - Answer-
true
tam stands for tactical analysis marketing - Answer-false
dbm marketing involves the integration of files into a database - Answer-true
when getting data competitors, you want which of the following
a. price
b. product lines
c. comparisons
d. all of the above - Answer-d. all of the above
the primary function of a crm is to manage the analytics and cost structure of a product -
Answer-false
state of mind is one of the 4 basis of segmentation - Answer-true
sponsors or endorsers can be paid in stock rather than cash - Answer-true
t/f dropping the price of your product to keep pace with the market is the most effective
way to outlast your competitors - Answer-false
product price is one of the 4 basis of segmentation - Answer-false
company partnerships are more effective than individual sponsors regardless of the
product - Answer-false
4 steps of selling - Answer-1. build rapport
2. gap assessment
3. convince them of solution
4. but product
the main purpose of sponsorship is direct sales over lead generation - Answer-false
lifestyle marketing is marketing using leisure and comfortability - Answer-true
a good sponsorship agreement should always be a win-win for the client and company -
Answer-true
