SPMT FINAL EXAM QUESTIONS WITH
100% CORRECT ANSWERS
What should a student do to prepare for an interview?
A. Think of anecdotes regarding your experience to share with the interviewer.
B. Bring extra resumes.
C. Arrive early.
D. All of these are correct. - Answer-D. All of these are correct
Sales in the sport industry have shifted from
a. a product-oriented approach to a consumer-oriented approach
b. a revenue source to a charitable promotional campaign
c. a concern among the major leagues to a concern among the minor league teams
d. a consumer-oriented approach to a product-oriented approach - Answer-a. a product-
oriented approach to a consumer-oriented approach
Today, there is a much higher level of sophistication and understanding of the sales
process and its importance to the overall success of any sport organization due to
a. the influx of professionally trained sport marketers
b. the continued evolution of sport management and marketing as a scientific discipline
c. the ever-increasing competition for the consumer's entertainment dollar
d. All of the above - Answer-d. all of the above
Each year, Team Marketing Report published its Fan Cost Index. The FCI measures
a. cost of facilities and rental costs to a team
b. cost of taking a family of four to a game
c. cost of player salaries per average fan attendance
d. cost of a mini-ticket plan versus season ticket - Answer-b. cost of taking a family of
four to a game
The continuing influx of new sport leagues, teams, and events has created
a. more and more options for companies large and small to engage in sport sponsorship
b. the growing need for sport organizations to think outside the box
c. the increasingly competitive sport marketplace for sponsorship dollars
d. all of the above - Answer-d. all of the above
For the major professional sport leagues and associations, sponsorships involve
a. a variety of marketing-mix elements designed to send messages to a targeted
audience
b. one primary sponsor provided with exclusivity across all sponsorship categories
c. fees that usually never exceed $1,00,000 per year
, d. one-year deals, as leagues and associations avoid multi-year commitments - Answer-
A. a variety of marketing-mix elements designed to send messages to a targeted
audience
Which of the following has been described as a watershed in the evolution of sport
sponsorship? - Answer-A. Los Angeles Olympic Games
Reasons for the tremendous growth in sport sponsorship over the past three decades
include
a. the commercial success of the Los Angeles Olympics
b. the increased media interest in sport
c. sponsorship being viewed as a way for companies to break through the clutter of
traditional advertising
d. all of these are correct - Answer-d. all of these are correct
One major reason why Golden Flake Snack Foods selected the Southeastern
Conference as a sponsorship platform was the ability to tap into the
a. male demographic
c. middle class demographic
c. female and family demographic.
d. southeast region of the United States - Answer-c. female and family demographic
Stakeholders are groups and individuals who have an interest in an organization. Of the
following, who are stakeholders?
a. media rights holders
b. fans
c. sponsors
d. all of these are correct
e. none of these are correct - Answer-D. all of these are correct
The three disciplines integrated marketing communications combines are
a. advertising, direct marketing, public relations
b. public relations, retailing, advertising
c. advertising, communications, retailing
d. marketing, communications, management - Answer-d. marketing, communications,
management
Community relations activities are intended to
a. generate significant and substantial publicity for a sport organization
b. create a benevolent reputation of an organization in the eyes of the public
c. make up for the high salaries that are always reported about in the news
d. be the most visible of all public relations activities - Answer-b. create a benevolent
reputation of an organization in the eyes of the public.
The Modern Olympics in 1896 were held in which city?
A. Athens
100% CORRECT ANSWERS
What should a student do to prepare for an interview?
A. Think of anecdotes regarding your experience to share with the interviewer.
B. Bring extra resumes.
C. Arrive early.
D. All of these are correct. - Answer-D. All of these are correct
Sales in the sport industry have shifted from
a. a product-oriented approach to a consumer-oriented approach
b. a revenue source to a charitable promotional campaign
c. a concern among the major leagues to a concern among the minor league teams
d. a consumer-oriented approach to a product-oriented approach - Answer-a. a product-
oriented approach to a consumer-oriented approach
Today, there is a much higher level of sophistication and understanding of the sales
process and its importance to the overall success of any sport organization due to
a. the influx of professionally trained sport marketers
b. the continued evolution of sport management and marketing as a scientific discipline
c. the ever-increasing competition for the consumer's entertainment dollar
d. All of the above - Answer-d. all of the above
Each year, Team Marketing Report published its Fan Cost Index. The FCI measures
a. cost of facilities and rental costs to a team
b. cost of taking a family of four to a game
c. cost of player salaries per average fan attendance
d. cost of a mini-ticket plan versus season ticket - Answer-b. cost of taking a family of
four to a game
The continuing influx of new sport leagues, teams, and events has created
a. more and more options for companies large and small to engage in sport sponsorship
b. the growing need for sport organizations to think outside the box
c. the increasingly competitive sport marketplace for sponsorship dollars
d. all of the above - Answer-d. all of the above
For the major professional sport leagues and associations, sponsorships involve
a. a variety of marketing-mix elements designed to send messages to a targeted
audience
b. one primary sponsor provided with exclusivity across all sponsorship categories
c. fees that usually never exceed $1,00,000 per year
, d. one-year deals, as leagues and associations avoid multi-year commitments - Answer-
A. a variety of marketing-mix elements designed to send messages to a targeted
audience
Which of the following has been described as a watershed in the evolution of sport
sponsorship? - Answer-A. Los Angeles Olympic Games
Reasons for the tremendous growth in sport sponsorship over the past three decades
include
a. the commercial success of the Los Angeles Olympics
b. the increased media interest in sport
c. sponsorship being viewed as a way for companies to break through the clutter of
traditional advertising
d. all of these are correct - Answer-d. all of these are correct
One major reason why Golden Flake Snack Foods selected the Southeastern
Conference as a sponsorship platform was the ability to tap into the
a. male demographic
c. middle class demographic
c. female and family demographic.
d. southeast region of the United States - Answer-c. female and family demographic
Stakeholders are groups and individuals who have an interest in an organization. Of the
following, who are stakeholders?
a. media rights holders
b. fans
c. sponsors
d. all of these are correct
e. none of these are correct - Answer-D. all of these are correct
The three disciplines integrated marketing communications combines are
a. advertising, direct marketing, public relations
b. public relations, retailing, advertising
c. advertising, communications, retailing
d. marketing, communications, management - Answer-d. marketing, communications,
management
Community relations activities are intended to
a. generate significant and substantial publicity for a sport organization
b. create a benevolent reputation of an organization in the eyes of the public
c. make up for the high salaries that are always reported about in the news
d. be the most visible of all public relations activities - Answer-b. create a benevolent
reputation of an organization in the eyes of the public.
The Modern Olympics in 1896 were held in which city?
A. Athens
