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Understanding Business, 13th Edition
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By Nickels, McHugh, Chapters 1 – 20
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,TABLE OF CONTENTS aa aa aa
CHAPTER 1: Taking Risks and Making Profits within the Dynamic Business
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aa Environment
CHAPTER 2: Understanding Economics and How It Affects Business
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CHAPTER 3: Doing Business in Global Markets
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CHAPTER 4: Demanding Ethical and Socially Responsible Behavior
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CHAPTER 5: How to Form a Business
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CHAPTER 6: Entrepreneurship and Starting a Small Business
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CHAPTER 7: Management and Leadership
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CHAPTER 8: Structuring Organizations for Today’s Challenges
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CHAPTER 9: Production and Operations Management
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CHAPTER 10: Motivating Employees
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CHAPTER 11: Human Resource Management: Finding and Keeping the Best
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aa Employees
CHAPTER 12: Dealing with Employee–Management Issues
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CHAPTER 13: Marketing: Helping Buyers Buy
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CHAPTER 14: Developing and Pricing Goods and Services
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CHAPTER 15: Distributing Products
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CHAPTER 16: Using Effective Promotions
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CHAPTER 17: Understanding Accounting and Financial Information
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CHAPTER 18: Financial Management
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,CHAPTER 19: Using Securities Markets for Financing and Investing
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aa Opportunities
CHAPTER 20: Money, Financial Institutions, and the Federal Reserve
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Answers are at the end of Each chapter
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Chapter 1 aa
Student name:
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1) Describe aathree aaways aathat aagovernments aacan aafoster aaentrepreneurship aaand
aaencourage aathe aacreation aaof aawealth
2) Describe aahow aabusinesses aacan aause aatechnology aato aabe aamore aaresponsive aato
aacustomers.
3) Competition aaamong aabusinesses aahas aanever aabeen aagreater. aaIdentify aaand
aadescribe aatwo aaways aathat aabusinesses aacan aabecome aamore aacompetitive.
4) What aais aademography? aaIdentify aatwo aademographic aatrends aain aathe aaUnited
aaStates aaand aadiscuss aahow aathey aawill aaimpactUnited aaStates aabusinesses.
5) Describe aawhat aawe aamean aaby aagreening aaand aathinking aagreen. aaList aafive
aaways aathat aapeople aaand aabusinesses aaare aaparticipating aain aathe aagreen aamovement.
aaList aabusiness aaopportunities aathat aamay aaemerge aafrom aathis aamovement.
, 6) Trace aathe aaevolution aaof aaAmerican aabusiness. aaIdentify aathe aakey aatrends,
aaand aadiscuss aathe aaimplications aathese aatrends aahave aafor aathe aafuture.