PONDICHERRY UNIVERSITY g
(A Central University)
g g
DIRECTORATE OF DISTANCE EDUCATION
g g g
Logistics and Supply Chain Management
g g g g
MBA - MARKETING
g g Paper Code : MBMM 3004
g g g g
MBA - RETAIL MANAGEMENT
g g g Paper Code : MBRM 3004
g g g g
III Semester
g
,Authors
ӵg Dr.gBhushangSudhakar
Reader,
Dept.gofgInternationalgBusinessgSchoolgofgManagement,g
PondicherrygUniversity,
Puducherry.
ӵg Dr.gClementgSudhakar
Professor,
Dept.gofgManagementgStudies,gKaruny
agInstitutegofgManagement,gKarunyagUn
iversity,
Coimbatore.
Editedgby
Prof.gRajeshgChowdharyg,
Professor,
Dept.ofgBusinessgAdministration,
P.B.SidharthgCollege,
g
Vijayawada.
©gAllgRightsgReserved
ForgPrivategCirculationgOnlygISB
NgNo.g978-81-923022-6-3
, TABLEgOFgCONTENTS
UNIT LESSON TITLE PAGEgNO.
1.1 PhysicalgDistribution 3
1.2 Marketingg Channels 26
I
1.3 ChannelgMembers 35
1.4 MarketgSegmentation 56
2.1 Managingg theg Marketingg Channel 73
2.2 ChannelgMembers 85
II
2.3 ChannelgFlows 103
2.4 Productg issuesg ing channelg management 117
3.1 BuildinggBlocksgofgSupplygChaingNetwork 151
III 3.2 Performanceg Measurementg andg Controls 168
3.3 Modelsg forg Decisiong Making 171
4.1 SupplygChaingInventorygManagement 189
4.2 MultichannelgInventorygSystem 194
4.3 SupplygChaingFacilitygLayout 200
IV
4.4 CapacitygPlanning 214
4.5 InventorygOptimisation 218
4.6 Routingg andg Scheduling 224
5.1 EgBusinessg&gLogistics 241
V 5.2 Businessg Processg Management 276
5.3 Customerg Relationshipg Management 294
,
(A Central University)
g g
DIRECTORATE OF DISTANCE EDUCATION
g g g
Logistics and Supply Chain Management
g g g g
MBA - MARKETING
g g Paper Code : MBMM 3004
g g g g
MBA - RETAIL MANAGEMENT
g g g Paper Code : MBRM 3004
g g g g
III Semester
g
,Authors
ӵg Dr.gBhushangSudhakar
Reader,
Dept.gofgInternationalgBusinessgSchoolgofgManagement,g
PondicherrygUniversity,
Puducherry.
ӵg Dr.gClementgSudhakar
Professor,
Dept.gofgManagementgStudies,gKaruny
agInstitutegofgManagement,gKarunyagUn
iversity,
Coimbatore.
Editedgby
Prof.gRajeshgChowdharyg,
Professor,
Dept.ofgBusinessgAdministration,
P.B.SidharthgCollege,
g
Vijayawada.
©gAllgRightsgReserved
ForgPrivategCirculationgOnlygISB
NgNo.g978-81-923022-6-3
, TABLEgOFgCONTENTS
UNIT LESSON TITLE PAGEgNO.
1.1 PhysicalgDistribution 3
1.2 Marketingg Channels 26
I
1.3 ChannelgMembers 35
1.4 MarketgSegmentation 56
2.1 Managingg theg Marketingg Channel 73
2.2 ChannelgMembers 85
II
2.3 ChannelgFlows 103
2.4 Productg issuesg ing channelg management 117
3.1 BuildinggBlocksgofgSupplygChaingNetwork 151
III 3.2 Performanceg Measurementg andg Controls 168
3.3 Modelsg forg Decisiong Making 171
4.1 SupplygChaingInventorygManagement 189
4.2 MultichannelgInventorygSystem 194
4.3 SupplygChaingFacilitygLayout 200
IV
4.4 CapacitygPlanning 214
4.5 InventorygOptimisation 218
4.6 Routingg andg Scheduling 224
5.1 EgBusinessg&gLogistics 241
V 5.2 Businessg Processg Management 276
5.3 Customerg Relationshipg Management 294
,
