MKTG 4500 Final Exam Questions and
Answers 100% Pass
Which of the following social media expense do you want to track so you
can calculate ROI on your marketing campaigns?
Work hours
Agency or freelance costs
Social media software and services
Content development expenses
All the above - ✔✔All of the above
True or false: Ephemeral stories are quick bits of content, both video and
photo, often with fun filters and "stickers" that disappear after a short
period of time (1-24 hours). - ✔✔True
1
100% Pass Guarantee Katelyn Whitman, All Rights
,Which network has the longest life for a piece of content?
Facebook
LinkedIn
Snapchat
Pinterest - ✔✔Pinterest
True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - ✔✔True
Why would you want a service to help you manage and discover
influence?
To help you discover what hashtags are working the best
To determine which channels are the most important
To know what type of customer information to regularly monitor
2
100% Pass Guarantee Katelyn Whitman, All Rights
,To identify individuals who have the biggest following and high social
clout - ✔✔To identify individuals who have the biggest following and high
social clout
True or false? The best way to choose the right social media tool is to think
about your business goals, then narrow down your choices based on that
goal criteria. - ✔✔True
What do senior leaders care about when it comes to your social media
plan? Choose all that apply.
Sentiment
Competitive advantage
Click-through rates
Customer satisfaction
Number of social followers - ✔✔Competitive Advantage & Customer
Satisfaction
3
100% Pass Guarantee Katelyn Whitman, All Rights
, True or false? Simon Sinek says that people want to buy what you have.
They don't care about what you believe. - ✔✔False
True or False? In social media, a service level agreement (SLA) refers to
how much time passes between when a customer reaches out and when
the company responds. - ✔✔True
What is the biggest challenge that most social media practitioners have?
Hiring the right number of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers - ✔✔Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models?
Distributed
Dandelion
4
100% Pass Guarantee Katelyn Whitman, All Rights
Answers 100% Pass
Which of the following social media expense do you want to track so you
can calculate ROI on your marketing campaigns?
Work hours
Agency or freelance costs
Social media software and services
Content development expenses
All the above - ✔✔All of the above
True or false: Ephemeral stories are quick bits of content, both video and
photo, often with fun filters and "stickers" that disappear after a short
period of time (1-24 hours). - ✔✔True
1
100% Pass Guarantee Katelyn Whitman, All Rights
,Which network has the longest life for a piece of content?
Snapchat
Pinterest - ✔✔Pinterest
True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - ✔✔True
Why would you want a service to help you manage and discover
influence?
To help you discover what hashtags are working the best
To determine which channels are the most important
To know what type of customer information to regularly monitor
2
100% Pass Guarantee Katelyn Whitman, All Rights
,To identify individuals who have the biggest following and high social
clout - ✔✔To identify individuals who have the biggest following and high
social clout
True or false? The best way to choose the right social media tool is to think
about your business goals, then narrow down your choices based on that
goal criteria. - ✔✔True
What do senior leaders care about when it comes to your social media
plan? Choose all that apply.
Sentiment
Competitive advantage
Click-through rates
Customer satisfaction
Number of social followers - ✔✔Competitive Advantage & Customer
Satisfaction
3
100% Pass Guarantee Katelyn Whitman, All Rights
, True or false? Simon Sinek says that people want to buy what you have.
They don't care about what you believe. - ✔✔False
True or False? In social media, a service level agreement (SLA) refers to
how much time passes between when a customer reaches out and when
the company responds. - ✔✔True
What is the biggest challenge that most social media practitioners have?
Hiring the right number of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers - ✔✔Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models?
Distributed
Dandelion
4
100% Pass Guarantee Katelyn Whitman, All Rights
