ELE 3010 MIDTERM EXAM HOPE PARNELL CLEMSON
UNIVERSITY QUESTIONS AND CORRECT ANSWERS
business-to-business - answer-Kind of marketing that involves a more direct
channel of distribution than consumer markets
assessment of risk - answer-identifies potential hazards and alternative strategies
to meet business plan goals and objectives
Defining the business situation - answer-Which is the first step in preparing a
marketing plan?
form of ownership - answer-the organization plan describes the business':
distribution - answer-The _________ element of the marketing mix involves
decisions as to what is the most appropriate channel.
,Analyzing and interpreting the results - answer-Which stage of marketing research
is considered to be the most difficult for an entrepreneur due to lack of
knowledge or experience in marketing?
Encourages colleagues to follow hierarchy - answer-Which is NOT a leadership
characteristic of a corporate entrepreneur according to the text?
True - answer-T/F: Generally, independent, venture-capital based start-ups by
entrepreneurs tend to outperform corporate start-ups significantly
securing commitment from top management - answer-The first step in
establishing corporate entrepreneurship in an organization is:
False - answer-T/F: Customers always embrace change in products and services.
can learn from the action of first movers without incurring the same costs -
answer-By delaying entry, late movers:
, True - answer-T/F: Entrepreneurially managed firm structure is usually flat with
multiple informal networks
False - answer-T/F: In the McMullen-Shepherd Model the first stage is the
evaluation stage
A company must be willing to invest money without a guarantee of a return -
answer-Which of the following is true about corporate entrepreneurship?
True - answer-T/F: Entrepreneurial opportunities are those situations in which
new goods, services, raw materials and organizing methods can be sold at greater
than their production cost.
Risk - answer-______ refers to the probability, and magnitude, of downside loss.
Creating a new product development process for your company - answer-A new
entry includes all of the following except:
UNIVERSITY QUESTIONS AND CORRECT ANSWERS
business-to-business - answer-Kind of marketing that involves a more direct
channel of distribution than consumer markets
assessment of risk - answer-identifies potential hazards and alternative strategies
to meet business plan goals and objectives
Defining the business situation - answer-Which is the first step in preparing a
marketing plan?
form of ownership - answer-the organization plan describes the business':
distribution - answer-The _________ element of the marketing mix involves
decisions as to what is the most appropriate channel.
,Analyzing and interpreting the results - answer-Which stage of marketing research
is considered to be the most difficult for an entrepreneur due to lack of
knowledge or experience in marketing?
Encourages colleagues to follow hierarchy - answer-Which is NOT a leadership
characteristic of a corporate entrepreneur according to the text?
True - answer-T/F: Generally, independent, venture-capital based start-ups by
entrepreneurs tend to outperform corporate start-ups significantly
securing commitment from top management - answer-The first step in
establishing corporate entrepreneurship in an organization is:
False - answer-T/F: Customers always embrace change in products and services.
can learn from the action of first movers without incurring the same costs -
answer-By delaying entry, late movers:
, True - answer-T/F: Entrepreneurially managed firm structure is usually flat with
multiple informal networks
False - answer-T/F: In the McMullen-Shepherd Model the first stage is the
evaluation stage
A company must be willing to invest money without a guarantee of a return -
answer-Which of the following is true about corporate entrepreneurship?
True - answer-T/F: Entrepreneurial opportunities are those situations in which
new goods, services, raw materials and organizing methods can be sold at greater
than their production cost.
Risk - answer-______ refers to the probability, and magnitude, of downside loss.
Creating a new product development process for your company - answer-A new
entry includes all of the following except:
