Travel Agent Exam Questions and Verified Answers
(American Society of Travel Agents).
The trade association that
lobbies governments, presents educational programs, and speaks to the public
on behalf of its members, who include travel agents as well as others in the
travel industry.
ASTA
A system by which a group of
suppliers
controls the
sale of their product, appointing agents to sell it and establishing a
standard contract.
Conference system.
The process of categorizing people
according to characteristics such as age, sex, or marital status.
Demographic segmentation.
In Plog's analysis, people who value familiarity and comfort
and focus on everyday problems tend to visit popular places when they do
travel and to return to the same places each year.
Dependables
...A company that acts as an intermediary between
suppliers
and
, travelers, helping travelers obtain the goods and services owned by
suppliers.
Distributor
An inherent characteristic of a product or service. (Salespeople are
encouraged to explain features, such as "tips included," but to sell benefits,
such as freedom from worry about when to tip or how much.)
feature
The season when rates and traffic peak.
High season (peak season)
The industry that supplies hotel accommodations
and food and beverage services.
Hospitality industry.
Travel offered as a prize or reward for employees, usually
for productivity or sales performance.
incentive travel
. Travel done for pleasure in the broadest sense of the term (to
visit family and friends is generally, but not always, included in this category).
leisure travel
. The season when rates and traffic are at their lowest sometimes called the value season.
Low season
(American Society of Travel Agents).
The trade association that
lobbies governments, presents educational programs, and speaks to the public
on behalf of its members, who include travel agents as well as others in the
travel industry.
ASTA
A system by which a group of
suppliers
controls the
sale of their product, appointing agents to sell it and establishing a
standard contract.
Conference system.
The process of categorizing people
according to characteristics such as age, sex, or marital status.
Demographic segmentation.
In Plog's analysis, people who value familiarity and comfort
and focus on everyday problems tend to visit popular places when they do
travel and to return to the same places each year.
Dependables
...A company that acts as an intermediary between
suppliers
and
, travelers, helping travelers obtain the goods and services owned by
suppliers.
Distributor
An inherent characteristic of a product or service. (Salespeople are
encouraged to explain features, such as "tips included," but to sell benefits,
such as freedom from worry about when to tip or how much.)
feature
The season when rates and traffic peak.
High season (peak season)
The industry that supplies hotel accommodations
and food and beverage services.
Hospitality industry.
Travel offered as a prize or reward for employees, usually
for productivity or sales performance.
incentive travel
. Travel done for pleasure in the broadest sense of the term (to
visit family and friends is generally, but not always, included in this category).
leisure travel
. The season when rates and traffic are at their lowest sometimes called the value season.
Low season
