MRKT 486 Hootsuite UPDATED ACTUAL
Exam Questions and CORRECT Answers
TRUE/FALSE: At the core of community is the principle of reciprocity - the more value you
provide to your audience, the more likely they are to contribute meaningfully to the community
as well. - CORRECT ANSWER - TRUE
TRUE/FALSE: The guiding philosophy for what you want to achieve with your community
should focus on metrics like conversion rates and sales figures - CORRECT ANSWER -
FALSE
Dedicated fans with whom you should build closer relationships - CORRECT ANSWER -
Brand advocates
A good way to connect with influencers is to - CORRECT ANSWER - begin building a
relationship by engaging with the content they share
Engagement can be categorized into four distinct types, all of which drive value for the members
of your community. - CORRECT ANSWER - Engagement can be categorized into four
distinct types, all of which drive value for the members of your community.
If you encounter a question on social media channels to which you don't have an answer, its best
to be... - CORRECT ANSWER - Honest
To grow your community on Twitter, it is suggested that you should... - CORRECT
ANSWER - Monitor conversations related to your industry and follow people whose
interests align with what your community offers
TRUE/FALSE: To grow your Facebook audience you should friend potential customers through
your personal account, then invite them to Like your Brand Page. - CORRECT
ANSWER - FALSE
, __________ work best for communities that include seasoned practitioners and professionals
who are willing and able to share their expertise. - CORRECT ANSWER - LinkedIn
Groups
TRUE/FALSE: On Instagram, you can use "Turn on Post Notifications" to receive a push
notification when specific people post content on Instagram. - CORRECT ANSWER -
TRUE
When planning out your YouTube publishing schedule, stick to
______________________________, as well as a predictable publishing schedule so your
subscribers know when to look forward to your next video and what to expect. - CORRECT
ANSWER - a consistent length and production style
TRUE/FALSE: Tracking leads from your community that result in sales is one good way to
prove the ROI of your social media program. - CORRECT ANSWER - TRUE
TRUE/FALSE: When measuring the ROI of your community-building efforts, your focus should
be on qualitative data - CORRECT ANSWER - FALSE (you need the two together)
TRUE/FALSE: Social media allows businesses to communicate via an interactive, two-way
medium compared to traditional one-sided mediums such as tv, radio, and print. - CORRECT
ANSWER - TRUE
TRUE/FALSE: Millennials have become the fastest growing demographic on several major
social networks. - CORRECT ANSWER - FALSE: Fastest growing is 45-54 age bracket.
Using keywords in your Twitter profile will help with SEO and local search results. - CORRECT
ANSWER - TRUE
Create public lists to follow: - CORRECT ANSWER - Industry influencers
Exam Questions and CORRECT Answers
TRUE/FALSE: At the core of community is the principle of reciprocity - the more value you
provide to your audience, the more likely they are to contribute meaningfully to the community
as well. - CORRECT ANSWER - TRUE
TRUE/FALSE: The guiding philosophy for what you want to achieve with your community
should focus on metrics like conversion rates and sales figures - CORRECT ANSWER -
FALSE
Dedicated fans with whom you should build closer relationships - CORRECT ANSWER -
Brand advocates
A good way to connect with influencers is to - CORRECT ANSWER - begin building a
relationship by engaging with the content they share
Engagement can be categorized into four distinct types, all of which drive value for the members
of your community. - CORRECT ANSWER - Engagement can be categorized into four
distinct types, all of which drive value for the members of your community.
If you encounter a question on social media channels to which you don't have an answer, its best
to be... - CORRECT ANSWER - Honest
To grow your community on Twitter, it is suggested that you should... - CORRECT
ANSWER - Monitor conversations related to your industry and follow people whose
interests align with what your community offers
TRUE/FALSE: To grow your Facebook audience you should friend potential customers through
your personal account, then invite them to Like your Brand Page. - CORRECT
ANSWER - FALSE
, __________ work best for communities that include seasoned practitioners and professionals
who are willing and able to share their expertise. - CORRECT ANSWER - LinkedIn
Groups
TRUE/FALSE: On Instagram, you can use "Turn on Post Notifications" to receive a push
notification when specific people post content on Instagram. - CORRECT ANSWER -
TRUE
When planning out your YouTube publishing schedule, stick to
______________________________, as well as a predictable publishing schedule so your
subscribers know when to look forward to your next video and what to expect. - CORRECT
ANSWER - a consistent length and production style
TRUE/FALSE: Tracking leads from your community that result in sales is one good way to
prove the ROI of your social media program. - CORRECT ANSWER - TRUE
TRUE/FALSE: When measuring the ROI of your community-building efforts, your focus should
be on qualitative data - CORRECT ANSWER - FALSE (you need the two together)
TRUE/FALSE: Social media allows businesses to communicate via an interactive, two-way
medium compared to traditional one-sided mediums such as tv, radio, and print. - CORRECT
ANSWER - TRUE
TRUE/FALSE: Millennials have become the fastest growing demographic on several major
social networks. - CORRECT ANSWER - FALSE: Fastest growing is 45-54 age bracket.
Using keywords in your Twitter profile will help with SEO and local search results. - CORRECT
ANSWER - TRUE
Create public lists to follow: - CORRECT ANSWER - Industry influencers
